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American Chemical Society

Paid Media Supervisor - Remote

Atlanta, GA (Remote)

$65K/yr – $80K/yrSenior Level5+ years expFull time

Posted 2 days ago

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Job Summary

Own and optimize paid media strategy day to day by partnering with AOR, leveraging first-party data, and driving acquisition, retention, and reactivation through analytics and cross-functional collaboration.

  • Own the media planning and execution lifecycle across paid channels
  • Translate briefs into tactics with marketing, creative, and analytics support

Job Description

Responsibilities

  • Serve as the day-to-day relationship holder with the media AOR and ACS. 25%
  • Execute in-house ad-hoc social and search media investments and strategies. 5%
  • Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables. 25%
  • Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments. 25%
  • Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying. 10%
  • Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance. 10%

Requirements

  • Minimum Degree Required: Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
  • Years of experience: 5+ years of media planning experience.
  • Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager. While this role lends itself to strategic work, being fluent in media planning and execution is necessary.
  • Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
  • Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
  • Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
  • Capability to navigate the web privacy landscape, and familiarity with measurement & attributions solutions like Conversions API (CAPI).
  • Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI.
  • Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
  • Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.

Preferred

  • LiveRamp or similar platform experience is a plus.
  • Experience with Salesforce Marketing Cloud and Ad Studio is a plus.
  • Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio is a plus.

Benefits

  • ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits.
American Chemical Society logo

American Chemical Society

The American Chemical Society (ACS) was founded in 1876 and is a congressionally chartered independent membership organization that represents professionals at all degree levels and in all fields of the chemical sciences. With more than 200,000 people in its global community, ACS is one of the world’s largest scientific societies and leading sources of authoritative scientific information. A nonprofit organization, ACS is at the forefront of the evolving chemistry enterprise and is the premier professional home for chemists, chemical engineers and related professionals around the globe. ACS is dynamic and visionary, committed to improving all lives through the transforming power of chemistry. Its vision, a world built on science, was developed and adopted by the ACS Board of Directors, and fully complements its mission: advance scientific knowledge, empower a global community and champion scientific integrity.ACS publishes numerous scientific journals and databases, convenes major research conferences, and provides educational, science policy and career programs in chemistry. It also gives more than $22 million every year in grants for research in petroleum and related fields. ACS plays a leadership role in educating and communicating with policymakers and the general public about the importance of chemistry in everyone’s lives.

Washington, District of Columbia, USA
2.6K employees (536 in marketing)
www.acs.org

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

See all American Chemical Society salaries