Director of Global Paid Media

Responsibilities

• Own and drive the global paid media strategy across all channels, industries, and regions, aligned to Infor's industry-led campaign framework.
• Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline impact reporting, and ongoing investment rebalancing based on performance.
• Translate business objectives and field marketing priorities into integrated paid media plans with clear KPIs, audience targets, and expected pipeline contribution.
• Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches as they arise throughout the fiscal year.
• Oversee the planning, activation, and ongoing optimization of paid programs across all channels, including Paid Search, Paid Social, Programmatic/Display, Content Syndication & Intent-Based Programs (PPL), Video & CCTV, Emerging & Experimental Channels.
• Partner with the Digital Experience team to ensure paid landing pages are optimized for conversion, aligned to campaign messaging, and technically sound
• Lead and develop two Paid Media Managers, providing strategic direction, coaching, and workload management.
• Manage the global paid media agency relationship: set scope, oversee deliverables, maintain SLAs, and drive continuous improvement in agency performance and output quality.
• Establish a center-of-excellence model across the paid team — defining shared processes and QA standards.
• Serve as the paid media subject matter expert and strategic advisor to management and regional field marketing leaders, aligning paid plans to individual market priorities and P&L goals

Requirements

• Paid media strategy experience in B2B technology or enterprise software.
• Experience managing global programs at the senior/director level.
• Experience across paid search, paid social, programmatic, display, and content syndication — with hands-on optimization experience at scale.
• Experience owning multi-million dollar paid media budgets, including cross-geography allocation and stakeholder-facing financial reporting.
• Experience managing and developing a team, including direct reports and external agency partners.
• Experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms.
• Experience presenting strategy and results to C-suite and senior marketing leaders.
• Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and at least one DSP (DV360).
• Experience with ABM platforms (Demandbase, 6sense) and their integration with paid media workflows.
• Experience identifying, testing and scaling new and emerging paid media channels by leveraging advanced AI techniques and predictive modeling to diversify the advertising mix and drive efficient growth

Preferred

• Experience marketing to Manufacturing, Distribution, Supply Chain, or Food & Beverage industries.
• Familiarity with Salesforce, Pardot, GA4, and DOMO or equivalent BI/reporting environments.
• Experience with SEO/GEO/AEO strategy and how paid and organic programs are integrated.
• Experience with emerging paid channels including AI-powered search ads, generative ad formats, or B2B-targeted CTV/OTT.

Benefits

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and paid time off (PTO)