Paid Digital Advertising Advisor

Responsibilities

• Evaluate our current digital advertising opportunities and recommend an effective paid advertising strategy.
• Advise on the development and execution of targeted advertising campaigns, particularly using Google Ads and LinkedIn Ads.
• Share best practices for audience targeting, keyword strategy, ad development, budget allocation, and campaign optimization.
• Identify opportunities to improve campaign performance, lead generation, website traffic, and conversion rates.
• Provide recommendations on tracking, measuring, and reporting advertising effectiveness and return on investment (ROI).
• Share insights and lessons learned from previously successful advertising campaigns.
• Provide practical recommendations that can be implemented to improve our overall digital advertising efforts.

Requirements

• Significant hands-on experience developing, launching, and managing successful paid digital advertising campaigns.
• Strong expertise in Google Ads, including search campaigns, keyword strategy, targeting, and optimization.
• Experience with LinkedIn Ads and other relevant digital advertising platforms.
• Demonstrated success using online advertising to generate leads, increase conversions, and drive measurable business results.
• Ability to articulate specific examples of successful campaigns, including strategies used and measurable outcomes (e.g., percentage increases in leads, website traffic, conversions, or sales).
• Strong understanding of campaign analytics, performance metrics, and advertising ROI.
• A strategic thinker who can also provide practical, actionable guidance.
• Excellent communication skills and the ability to serve as a trusted advisor.