Paid Media Specialist- AMP HQ

Responsibilities

• Own Google and Meta campaigns: Plan, build, launch, and optimize campaigns across Google Search, Performance Max, and Meta’s Facebook and Instagram placements.
• Manage spend strategically: Monitor budgets and pacing by brand, location, and channel; recommend reallocations based on performance and business priorities.
• Test continuously: Develop structured tests across creative, copy, offers, audiences, and landing pages. Document findings and apply successful approaches across brands.
• Create brand-specific advertising: Write compelling ad copy and develop creative briefs that reflect each practice’s voice and patient audience.
• Measure beyond clicks: Track spend, lead quality, booked consultations, patient acquisition costs, and return on ad spend.
• Keep tracking reliable: Maintain UTMs, conversion events, call tracking, and form tracking; investigate discrepancies between ad platforms and downstream systems.
• Turn data into decisions: Build dashboards and recurring reports, clearly explaining what happened, why it matters, and what to do next.
• Connect the patient journey: Partner with web, CRM, concierge, call center, and operations teams to improve landing pages, lead routing, follow-up, and conversion.
• Use AI responsibly: Apply AI to copy variations, creative briefs, analysis, reporting, and repetitive workflows—with human review before outputs are used or published.
• Protect brand and compliance standards: Follow platform policies and applicable medical aesthetics advertising requirements, including health claims, imagery, and patient communications.

Requirements

• 3+ years of hands-on paid media experience, including management of six-figure monthly budgets or equivalent experience.
• Deep, practical experience in both Google Ads and Meta Ads Manager. You can independently build campaigns, troubleshoot performance, manage bidding and audiences, and explain your optimization decisions.
• A record of improving campaign results through disciplined testing, budget management, and analysis.
• Experience connecting advertising performance to CRM, call tracking, booking, and revenue outcomes—not relying solely on platform-reported results.
• Comfort working across multiple brands, locations, budgets, and competing priorities.
• Strong Excel or Google Sheets skills and experience with dashboards or business intelligence tools.
• Hands-on experience using AI tools such as Claude, ChatGPT, or Gemini in daily marketing work, with sound judgment about fact-checking, privacy, brand consistency, and compliance.
• Clear communication, strong attention to detail, and a habit of verifying numbers before reporting them.
• Genuine curiosity about paid media and a commitment to staying current as Google and Meta evolve.

Preferred

• Medical aesthetics, healthcare, med spa, or other local, multi-location service businesses.
• HubSpot, Zenoti, CorralData, and CallRail or similar platforms.
• Multi-brand or multi-location advertising account structures.
• Meta Advantage+ and Google’s AI-powered campaign features, including their implications for budget control and attribution.
• AI-assisted workflows or automation tools such as Zapier.
• Google Ads or Meta Blueprint certifications.
• Basic SQL or familiarity with a data warehouse.