Media Director, Search

Responsibilities

• Evolvics is looking for a Search Director to build out our presence within search engines and other performance media driven entities.
• Reporting directly to the Head of Search, this person’s responsibilities will be to lead the planning, managing, optimizing and reporting on paid search campaigns in coordination with our in-house media strategists and user engagement teams to drive robust channel deliverables.
• It is expected this role will also closely interface with sister agencies to elevate the broader Syneos Health communications search offerings.
• Areas of Focus
• SEM: SEM is fundamental to our work and the right candidate will research, plan and execute SEM campaigns across our client portfolios, participate in RFPs, and evolve our search innovations.
• Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting.
• AEO: Understand search engine algorithm shifts to AEO generated results and achieve sustainable success in an ever-evolving digital landscape.
• Cross channel collaborations: Candidate should be experienced in working with cross functional media channels, understanding how search fits into the total integrated media strategy.
• Organic Search experience is a huge plus.
• Intangibles: Lead, mentor and train members of the search team through a search professional development program.

Requirements

• 8+ years experience in pharma or healthcare search strategy required
• An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
• An ability to digest a client’s strategic imperatives and translate it into a meaningful integrated search strategy
• Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
• Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
• Certification in Google Ads, Google Analytics and Bing is strongly encouraged
• Candidates should be free to travel as needed to support the business

Preferred

• Organic Search experience is a huge plus.
• Knowledge of social and programmatic a plus

Benefits

• competitive compensation package
• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time
• Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work
• Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements