Media Director

Responsibilities

• Provide senior leadership across integrated media strategy, planning, buying, and optimization for multiple accounts
• Partner with Client Services, Production, Creative, Strategy, Analytics, and other disciplines to develop integrated media solutions aligned with client business objectives and brand goals
• Lead and develop the media team, setting clear expectations, providing strategic guidance, and building channel expertise tied to client goals
• Maintain a deep understanding of each client’s business, including market dynamics, business priorities, audience needs, and competitor strategies
• Own and grow senior client relationships by providing proactive counsel and demonstrating a strong understanding of healthcare, media, and client business challenges
• Report into a Group Director or senior media leader, providing visibility into account health, staffing, financials, opportunities, and risks
• Lead Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts
• Drive innovative, forward-thinking media solutions that address client business challenges and create measurable impact
• Campaign Execution & Maintenance: Provide senior oversight of campaign timelines, client authorizations, vendor deliverables, creative specifications, and asset delivery to ensure accurate and timely execution
• Campaign Execution & Maintenance: Ensure the accurate creation and maintenance of insertion orders, media placements, and supporting documentation

Requirements

• Across 8+ years of experience, you know what it takes to lead integrated media strategy, planning, and activation. These are the core skills you’ve totally nailed:
• • Extensive understanding of marketing concepts, specifically within pharmaceutical, HCP, and patient markets
• • Deep experience leading pharmaceutical media strategy and planning across online, offline, traditional, and emerging channels
• • Demonstrated ability to lead cross-functional teams, develop talent, and manage senior media professionals
• • At least 8 years of media agency experience, including integrated strategy, planning, buying, implementation, analytics, and optimization
• • Experience managing Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts
• • Strong working knowledge of ad servers, MRI, Kantar, and Google Analytics
• • Ability to set priorities across multiple accounts, balance competing timelines, and ensure highquality delivery
• • A proven track record of earning client and team trust through sound strategic, creative, and analytical leadership
• • Ability to build and maintain strong relationships with clients, agency partners, vendors, and internal teams

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.