Director, Digital Media Planning - Contract
Moore
Lanham, MD (Remote)
$110K/yr - $120K/yrAgencyContractDirector/executive8+ years exp.
15 hrs ago
Media Director
New York City, NY (Hybrid)
$125K/yr – $150K/yrSenior Level8+ years expFull time
Posted 18 hrs ago
Job Summary
Own and drive end-to-end omnichannel media strategy, planning, and optimization while developing a high-performing team and delivering data-driven growth across digital, traditional, and retail channels.
- Own the media strategy, budget planning, and performance optimization
- Lead and mentor a team of media planners, buyers, and analysts
Job Description
Responsibilities
- Develop comprehensive omnichannel media strategies aligned with business objectives and marketing goals
- Lead media planning process including audience targeting, channel selection, and budget allocation
- Oversee integrated campaigns across digital, traditional, and emerging media channels
- Collaborate with analytics, and biddable team to ensure cohesive campaign execution
- Present media recommendations and performance insights to senior leadership and clients
- Have strong client leadership skills and ability to create growth opportunities
- Manage media buying across platforms including, but not limited to, Google Ads, social media platforms (Meta / TikTok), and Video (OLV / CTV / Linear TV)
- Monitor campaign performance and implement optimization strategies to improve KPIs
- Negotiate media rates and placements with vendors and media partners
- Ensure campaigns are delivered on time, on budget, and meet performance benchmarks
Requirements
- Bachelor’s degree in marketing, Advertising, Communications, or related field
- 8+ years of experience in media planning and buying, with at least 3 years in a leadership and/or managerial role
- Proven experience managing substantial media budgets ($2M+ annually)
- Strong background in digital media channels
- Experience with marketing mix modeling or multi-touch attribution, sales lift, and brand health studies
- Knowledge of emerging channels such as Connected TV, audio streaming, or social commerce and retail media platforms including Walmart Connect, Instacart, Roundel (Target), Criteo Retail Media, Amazon, and other Retail Media Networks (RMNs)
- Understanding of the retail media ecosystem, and the evolving role of retail media within omni-channel marketing.
- Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
- Industry certifications (Google Ads, Meta Blueprint, etc.)
- Agency or client-side experience across multiple industries
Mile Marker
Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.
Salaries
Posted range
$125K/yr – $150K/yr
Taken straight from the job posting.
Media Planning median pay in the United States
Most pay falls between $73K and $125K. Based on 1,211 salaries.
Marketing Team
Marketing Team Size
37 (42% of company)
Median Career Experience
4 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
8
Traffic Signals
Monthly Visitors
1K
Traffic Source Mix
Search
53.7%
Direct
46.3%
Headcount Trend
Current headcount: ~89
News about Mile Marker
Links
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