Media Director, Freelance

Responsibilities

• Partnering with the Genesis Marketing department and coordinating within Innocean to develop the strategy, development and execution of all media plans for Genesis Motor America by the media agency partner (CWW)
• Ensure coordination of media deliverables between Innocean and CWW
• Intimate knowledge of all phases of the clients’ marketing objectives and how media supports them
• Understanding the media environment that Genesis competes in at the brand and segment levels
• Maintain an "always current" perspective with market conditions and evolving media landscape
• Coordinate campaign development across partner agencies (IUS and CWW) & Genesis Marketing
• Support Innocean Media Team, manage optimization, approval changes and coordinate with cross-discipline team (media, account, creative, production)
• Manage and analyze performance data reporting with internal team members, Canvas World Wide and Genesis/Hyundai Motor America - ensure reports are insightful and apply actionable recommendations that improve Hyundai business objectives
• Drive consistent coordination across IUS Media and Analytics Teams
• Manage workload and growth of support staff on a daily basis

Requirements

• 10+ years of integrated media planning experience
• Bachelors Degree required – preferably in Marketing/Communications
• Must be highly motivated, analytical, creative and have strong organizational and interpersonal skills

Preferred

• Auto category marketing experience a plus

Benefits

• Access to our health benefits
• Paid sick days
• On-site Barista
• Beautiful campus across from the Pacific Ocean