Media & Digital Strategy Director

Responsibilities

• Full-Funnel Media Strategy. Define the media engagement strategy across awareness, consideration, conversion and advocacy, translating brand and business priorities into integrated annual strategies.
• Digital & Emerging Media Transformation. Lead the organization in transformation towards a digital-first pet parent model; strengthening team capabilities across media platforms, insights, and effective GEO strategies.
• Investment Strategy & Governance. Own the allocation and governance of media investment across brands, channels and funnel stages, establishing clear principles for prioritization, optimization and ROI.
• Agency Leadership & Media Excellence. Lead media agency relationships, scopes of work and performance, ensuring access to best-in-class planning, buying, innovation, technology and measurement capabilities.
• Measurement, Performance & Optimization. Establish a robust measurement framework across the funnel, translating media performance into actionable insights and continuously improving effectiveness, efficiency and return on investment.
• Audience Intelligence, Data & Personalization. Build actionable audience intelligence and segmentation to sharpen targeting, personalization and media effectiveness across the pet parent journey.
• Search, AI & Digital Discovery. Lead Search, SEO/GEO and AI-driven discovery strategies to maximize brand visibility, relevance and authority across evolving digital journeys.
• Team Leadership & Capability Building. Build and develop a high-performing Media team, strengthening future-ready capabilities across Media, Audience Intelligence, Measurement, Search and AI.

Requirements

• 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
• Deep expertise in full-funnel media strategy and planning, with strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels.
• Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery.
• Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI.
• Strong understanding of audience intelligence, data and measurement, with experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness.
• Proven agency and partner leadership, with experience managing complex agency relationships, setting strategic direction and driving accountability, innovation and high-quality execution.
• Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams while strengthening functional capabilities and ways of working.

Benefits

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: Salary range from USD$147,000 to USD$202,000, 401k with Company, and donation matching.
• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!