Champion Petfoods | Company Profile, Culture & Jobs

Company overview

Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century. At Champion, our mission is clear and strong: we make Biologically AppropriateTM dog and cat foods from fresh regional ingredients. Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods. Prepared exclusively in our own kitchens, our foods have earned an international reputation of trust, offering peace-of-mind to Pet Lovers when feeding their cherished companions. Champion employs team members dedicated to creating only the world’s best petfood.At Champion Petfoods we’re committed to making significant investments in people – and we believe in carefully selecting passionate Pet Lovers to join our growing teams.

Founded in 1985

Edmonton, Alberta, CAN

611 employees (40 in marketing)

www.championpetfoods.com

63% recommend to a friend

64% positive business outlook

People

Marketing team tenure

Median tenure

1 years

Across 1 marketing employees

Hiring activity

Open marketing jobs over time

15 open now

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

10.5K

Month over month-68.9%

Quarter over quarter-22.4%

Top sourceDirect (43%)

Ad budget per month$16.2

Average search rank41.2

Traffic source mix

Direct

43%

Search

38.5%

News

Stacey Osborn, Champion Petfoods Global President and Visionary Leader, Joins National 4-H Council Board of Trustees

Sep 23, 2025 • National 4-H Council

The Hagen Group Introduces New General Manager, Vice President of Sales

Sep 2, 2025 • Pet Age

IndiePet, Retail Members to Celebrate Neighborhood Pet Store Day 2025

Aug 29, 2025 • Pet Age

Links

www.championpetfoods.com

Crunchbase

X (Twitter)

Glassdoor

Champion Petfoods insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1985

Headquarters

Edmonton, Alberta

Employees

501-1000

11.5% growth last 12mo

Marketing team

40

7% of company

25 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 11.5% last 12 months · More mature

Trend

2022-12-26 -> 2026-01-26

Headcount (12 months)

+11.5%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

10.5K

Month over month-68.9%

Quarter over quarter-22.4%

Top sourceDirect (43%)

Traffic source mix

Direct

43%

Search

38.5%

Social

Competitors and search

Shows competitors and key search metrics in one view.

Main result

48 competitor sites

Search traffic: 611 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

1

Keyword change

-50

Ad budget per month

$16.2

Average search rank

41.2

Paid competitors1

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

60.1K

12-mo growth

+8.1%

Monthly growth

+1%

Job openings

Shows open jobs, growth, and role changes.

Main result

34 open jobs

Open jobs trend: —

Trend

2024-05-01 -> 2026-03-01

Open jobs growth

—

Biggest role change

—

Latest open role

Marketing team size

Shows saved marketing team size.

40

7% of the company • 25 saved marketing people

Average time at company

Shows typical time the marketing team stays.

1 years

Based on 1 people.

Average years of experience

Shows typical years of experience across saved people.

9 years

Based on 2 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 40.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.7 / 5

Work-life balance

3.7 / 5

Culture

3.3 / 5

Diversity & inclusion

3.7 / 5

Recommend to a friend

63%

Positive business outlook

64%

News

Shows saved company news.

Stacey Osborn, Champion Petfoods Global President and Visionary Leader, Joins National 4-H Council Board of Trustees

Sep 23, 2025 • National 4-H Council

The Hagen Group Introduces New General Manager, Vice President of Sales

Sep 2, 2025 • Pet Age

IndiePet, Retail Members to Celebrate Neighborhood Pet Store Day 2025

Aug 29, 2025 • Pet Age

Loading insights...

Headcount +11.5% year over year

Social

10.6%

Referral

6.5%

Paid referral

1.2%

LinkedIn followers

Follower count and growth

Total followers

60.1K

12-mo growth

+8.1%

Monthly growth

+1%

Salaries

Median base

$125,000

Median total

$125,000

Median experience

10 years

Submissions

7

Help build salary transparency at Champion Petfoods

Share your compensation anonymously to see full data.

Contribute

Open positions15 open marketing positions

Media & Digital Strategy Director

Champion Petfoods

Boulder, CO (Hybrid)

$147K/yr - $202K/yrIn-houseFull-timeDirector/executive15+ years exp.

2 weeks ago

Media & Digital Strategy Director

Champion Petfoods

Louisville, CO (Hybrid)

$147K/yr - $202K/yrIn-houseFull-timeDirector/executive15+ years exp.

2 weeks ago

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (Hybrid)

$105K/yr - $144K/yrIn-houseFull-timeSenior level

2 weeks ago

Shopper Marketing Manager

Champion Petfoods

Louisville, CO (On-site)

$105K/yr - $144K/yrIn-houseFull-timeSenior level10+ years exp.

2 months ago

Shopper Marketing Manager

Champion Petfoods

Louisville, CO

$105K/yr - $144K/yrIn-houseFull-timeSenior level10+ years exp.

2 months ago

Director of eCommerce, Key Accounts

Champion Petfoods

Boulder, CO (On-site)

$147K/yr - $202K/yrIn-houseFull-timeDirector/executive

3 months ago

View all 15 jobs

Champion Petfoods insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1985

Headquarters

Edmonton, Alberta

Employees

501-1000

11.5% growth last 12mo

Marketing team

40

7% of company

25 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 11.5% last 12 months · More mature

Trend

2022-12-26 -> 2026-01-26

Headcount (12 months)

+11.5%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

10.5K

Month over month-68.9%

Quarter over quarter-22.4%

Top sourceDirect (43%)

Traffic source mix

Direct

43%

Search

38.5%

Social

Competitors and search

Shows competitors and key search metrics in one view.

Main result

48 competitor sites

Search traffic: 611 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

1

Keyword change

-50

Ad budget per month

$16.2

Average search rank

41.2

Paid competitors1

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

60.1K

12-mo growth

+8.1%

Monthly growth

+1%

Job openings

Shows open jobs, growth, and role changes.

Main result

34 open jobs

Open jobs trend: —

Trend

2024-05-01 -> 2026-03-01

Open jobs growth

—

Biggest role change

—

Latest open role

Marketing team size

Shows saved marketing team size.

40

7% of the company • 25 saved marketing people

Average time at company

Shows typical time the marketing team stays.

1 years

Based on 1 people.

Average years of experience

Shows typical years of experience across saved people.

9 years

Based on 2 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 40.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.7 / 5

Work-life balance

3.7 / 5

Culture

3.3 / 5

Diversity & inclusion

3.7 / 5

Recommend to a friend

63%

Positive business outlook

64%

News

Shows saved company news.

Stacey Osborn, Champion Petfoods Global President and Visionary Leader, Joins National 4-H Council Board of Trustees

Sep 23, 2025 • National 4-H Council

The Hagen Group Introduces New General Manager, Vice President of Sales

Sep 2, 2025 • Pet Age

IndiePet, Retail Members to Celebrate Neighborhood Pet Store Day 2025

Aug 29, 2025 • Pet Age

10.6%

Referral

6.5%

Paid referral

1.2%

Warehouse Technician-3rd Shift