Shopper Marketing Manager at Champion Petfoods | Louisville, CO | $105K/yr – $144K/yr

Champion Petfoods

Shopper Marketing Manager

Louisville, CO (Unknown)

$105K/yr – $144K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own shopper marketing execution from strategy through activation across retail and digital ecosystems. Focus on cross-functional alignment with Sales, JBPs, and agency partners to translate consumer insights into measurable path-to-purchase programs.

Own omnichannel activation planning across in-store, eCommerce, and retail media to drive conversion.
Lead and align with Sales on customer plans, JBPs, and retailer-specific programs.
Coordinate agency briefs and retailer partnerships to maximize shopper impact and ROI.

Job Description

Responsibilities

Develop Customer-Specific Shopper Marketing Strategies. Build annual shopper marketing plans aligned to brand priorities, customer strategies, and channel growth objectives .
Lead Retail Activation Planning & Execution. Design and execute omnichannel shopper activations across in-store, eCommerce, retail media, and key shopper touchpoints to drive conversion.
Partner Closely with Sales / Key Account Teams. Act as a strategic business partner to Sales, developing customer-selling stories, retailer-specific programs, and Joint Business Plans (JBPs).
Translate Consumer Insights into Shopper Activations. Leverage shopper , consumer , and category insights to identify purchase barriers/opportunities , translating them into impa ctful programs that influence path-to-purchase behavior.
Lead agency partners & Activation Development. Develop strategic briefs and lead external shopper marketing , creative , and retail media partners to build integrated activations that drive shopper conversion.
Manage Retail Media & Digital Commerce Integration. Partner with retail media, eCommerce, and merchandising teams to build integrated shopper campaigns across retailer ecosystems , ensuring alignment across the full shopper journey.
Oversee Merchandising & Promotional Programs. Develop and optimize promotions, display strategies, and merchandising initiatives to maximize incremental sales.
Measure ROI and Performance Effectiveness. Track activation performance using KPIs such as sales lift, ROI, incrementality, conversion, TDP growth, and promotional efficiency.
Manage Shopper Marketing Budget & Investment Allocation. Own budget planning, spend tracking, and optimization to ensure efficient investment across customers and channels.
Collaborate Cross-Functionally. Partner with Brand, Category Management, Sales, and Supply to ensure aligned , scalable, and executable programs.
Build Best-in-Class Retailer Relationships. Develop strong relationships with retailer marketing and commercial teams to unlock shopper activation opportunities, better placements, and joint growth opportunities.

Champion Petfoods

3.7 Glassdoor

Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century. At Champion, our mission is clear and strong: we make Biologically AppropriateTM dog and cat foods from fresh regional ingredients. Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods. Prepared exclusively in our own kitchens, our foods have earned an international reputation of trust, offering peace-of-mind to Pet Lovers when feeding their cherished companions. Champion employs team members dedicated to creating only the world’s best petfood.At Champion Petfoods we’re committed to making significant investments in people – and we believe in carefully selecting passionate Pet Lovers to join our growing teams.

Founded in 1985

Edmonton, Alberta, CAN

611 employees (40 in marketing)

www.championpetfoods.com

63% recommend to a friend

80% CEO approval