Shopper Marketing Manager

St. Louis, MO (On-site)

$116K/yr – $144K/yrManager7+ years expFull time

Posted 4 hrs ago

Job Summary

Own the development and execution of shopper marketing programs across Purina channels, aligning internal and customer teams and driving demand through retail and digital innovation.

Lead cross-functional program development and sell-in
Drive ecommerce and digital initiatives with measurement

Job Description

Responsibilities

Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase.
Work with agency partners and across all Purina internal functions to develop and execute customer specific programs that build equity and drive positive business results at retail.
Influence and align customer and internal teams on customer relevant programs and strategies.
Fully support shopper marketing strategy development and program sell-in with customer.
Develop strong working relationships with Purina internal teams and external customer teams.
Implements execution of media plan and promotional tactics from initial agency and/or customer briefing through final analysis and measurement.
Primary interface with the customers’ marketing & digital departments.
Drive Shopper Marketing ecommerce and digital innovation, by developing, testing, and sharing results of new applications and initiatives.

Requirements

Bachelor’s Degree in Social Thought and Analysis
7+ years of Shopper Marketing experience in the Petcare industry

Benefits

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.

Nestlé Purina North America

We’re connected by a shared mission to advance the science of pet nutrition and shape the future of pet care. Our collaborative teams are all in on innovation and passionate about enriching the lives of pets and the people who love them. We take immense pride in our product and the positive impact we make when our close-knit teams work together. Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. We empower each other to listen, lead, and reach our full potential. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven. The Nestlé Purina Careers LinkedIn company page is designed as a source for information, sharing and collaboration about all things career related. To reach Nestlé Purina PetCare Canada:2500 Royal Windsor Drive Mississauga, Ontario, L5J 1K8, CanadaCareers: https://www.corporate.nestle.ca/en/jobs/search-jobsContact Us: https://www.purina.ca/contact-usPrivacy Policy: https://www.purina.ca/privacy-policyWant to join us? Join our Talent Community for job alerts and company updates: www.purinajobs.com/all-in

St Louis, Missouri, USA

8.2K employees (837 in marketing)

www.purinajobs.com