Responsibilities

• Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase.
• Work with agency partners and across all Purina internal functions to develop and execute customer specific programs that build equity and drive positive business results at retail.
• Influence and align customer and internal teams on customer relevant programs and strategies.
• Fully support shopper marketing strategy development and program sell-in with customer.
• Develop strong working relationships with Purina internal teams and external customer teams.
• Implements execution of media plan and promotional tactics from initial agency and/or customer briefing through final analysis and measurement.
• Primary interface with the customers’ marketing & digital departments.
• Drive Shopper Marketing ecommerce and digital innovation, by developing, testing, and sharing results of new applications and initiatives.
• 20% travel or as business needs require.
• The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Requirements

• Bachelor’s Degree in Social Thought and Analysis
• 7+ years of Shopper Marketing experience in the Petcare industry

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits