Responsibilities

• Annual Retail Marketing Campaign Execution
• Adapt national campaign and execute with excellence in selective retailers
• Allocate resources effectively to maximize return on investment (ROI).
• Brand Communication & Local Resonance
• Maintain consistent brand messaging while adapting content to resonate with Canadian consumers.
• Help amplify brand presence through locally relevant storytelling.
• Cross-Functional & External Collaboration
• Work closely with content, e-commerce, creative, customer service, and external agencies.
• Coordinate effectively between local team and global HQ to ensure timely execution.Market Insight & Opportunity Identification
• Monitor consumer behavior, emerging trends, and competitors to inform strategy.

Requirements

• Bachelor's degree or above in Marketing, Communications, Business, or related field.
• Minimum 2 years of experience in brand management or integrated marketing.
• Strong understanding of US retail channels related to digital products.
• Proficiency in marketing analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strategic thinking with strong project management and organizational skills.
• Strong communication and collaboration skills across teams and cultures.
• Self-driven, adaptable, and capable of thriving in a fast-paced environment.

Preferred

• Experience in consumer electronics, retail, or FMCG is preferred.
• Experience working in the US retailer marketing is strongly desired.
• Bilingual in English and Mandarin is a plus.