Media Buyer

USA (Remote)

$100K/yr – $125K/yrMid Level2+ years expContract

Posted 5 months ago

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Job Summary

Drive end-to-end performance marketing for HVAC clients using Google Search/P-Max and Yelp Ads, with a focus on scalable testing, conversion tracking, and lead quality.

  • Own Google Search/P-Max and Yelp Ads campaigns, including structure, budgeting, pacing, QA, and reporting.
  • Must-have: deep Google Ads + Yelp Ads experience for home services with $100k+/mo budgets.
  • Standout: strong conversion plumbing (Tag Manager, CRM sync, offline conversions) to optimize booked jobs.

Job Description

Responsibilities

  • Channel ownership: Google Search/P-Max + Yelp Ads end-to-end—account structure, budgeting, pacing, QA, and reporting.
  • Testing system: Hypothesis backlog, rapid iteration, and scale rules—more, better, new ads, always
  • Creative coordination: Brief in-house creatives for assets; you supply hooks, angles, proof, and CTAs (callouts, value elements, CTAs)
  • Conversion plumbing: Tag Manager, call tracking, offline conversions, and CRM sync so we optimize to booked jobs, not vanity clicks.
  • Yelp excellence: Category/geo selection, profile optimization, review strategy alignment, and lead quality controls.

Requirements

  • 2–5 years as an IC managing $100k+/mo across multi-account portfolios.
  • Deep Google Ads (Search + P-Max) and Yelp Ads chops for home services.
  • Expert in conversion tracking, call tracking, and offline conversion imports.
  • Obsessed with testing cadence, clean data, and clear outcomes.
Thirty Madison Ventures logo

Thirty Madison Ventures

We are a private investment firm focused on commercial and consumer service based businesses. We have strong entrepreneurial backgrounds with a focus on the founder-led business owners.. Thirty Madison Capital partners with founders and management teams to build a platform that will scale into an industry leader.

Founded in 2024
4 employees (1 in marketing)

Traffic Signals

Monthly Visitors
161
Traffic Source Mix
Search
34.6%
Direct
41.7%
Referral
12.4%
Social
9.4%
Paid
0.9%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)