Media Buyer

Responsibilities

• Media Buying & Vendor Management: Execute approved media buys across assigned channels; negotiate rates, added value, and placement details; and build productive relationships with media partners.
• Campaign Stewardship: Monitor campaign delivery and pacing, coordinate changes with vendors and internal teams, resolve discrepancies and make-good negotiations, and help ensure campaigns remain aligned with approved budgets and objectives.
• Performance Analysis & Optimization: Analyze channel-level performance, evaluate campaign effectiveness against established KPIs, identify optimization opportunities, and recommend and implement tactical improvements within the approved strategy.
• Marketplace Expertise: Maintain expertise in assigned channels, platforms, and media partners; stay current on marketplace trends and platform updates; and recommend new opportunities that support client objectives.
• Team Collaboration: Partner with Media Strategists on approved plans, Media Coordinators on buying documentation and financial administration, and Ad Operations on campaign activation, troubleshooting, and technical execution.
• Communication & Relationship Management: Communicate campaign updates, performance context, vendor developments, and marketplace insights clearly to internal teams, media partners, and clients as appropriate.

Requirements

• Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field. Equivalent professional experience may be considered in lieu of a degree.
• 2-3 years of experience in media buying, paid media, digital advertising, media planning, marketing, or a related field is preferred.
• Experience managing campaigns, monitoring delivery and pacing, analyzing performance, or working with media partners is preferred.
• Advertising agency experience is a plus.
• Candidates with additional experience may be considered for a Senior Media Buyer opportunity.

Preferred

• Microsoft Advertising
• Amazon DSP
• Asana or similar project management tools
• Experience with both digital and traditional media buying
• Google Ads Certifications
• Google Analytics Certification
• Meta Blueprint Certification
• LinkedIn Ads Certification
• Other relevant advertising, media buying, analytics, or platform certifications