Media Buyer

Responsibilities

• Media Planning
• Collaborate with strategists and account teams to develop media plans that align with client objectives, target audiences, and budgets.
• Research and analyze audience behavior, market trends, and competitive activity to inform media placement strategies.
• Evaluate media channels and platforms, recommending the best mix to achieve campaign goals.
• Media Buying & Negotiation
• Negotiate with media vendors to secure optimal rates, placements, and added-value opportunities.
• Purchase media space across digital, print, broadcast, social, and other channels, ensuring all buys align with campaign strategies.
• Maintain strong relationships with media vendors to stay informed about opportunities and secure favorable terms.
• Ad Operations
• Set up media plans in Sizmek, other ad servers, or publisher platforms

Requirements

• 3-7 years of media experience preferably in an agency environment
• Experience with PPC, analytics, paid social, and ad servers
• Experience with traditional media buying
• Strong organizational skills
• High attention to detail are essential
• Excellent communication skills.
• Positive and upbeat personality with a strong willingness to learn
• Analytical Thinking: Strong ability to interpret data and translate it into actionable media strategies.
• Negotiation Skills: Confident and persuasive in securing favorable rates and terms from media vendors.
• Detail-Oriented: Highly organized, ensuring that budgets, schedules, and campaign details are executed flawlessly.

Preferred

• Experience with marketing automation tools