Drive full-funnel paid advertising across platforms for a small digital agency, delivering ROAS growth and clear client reporting.

• Ads Campaign Management: Collaborate with copywriters and designers to create comprehensive ad campaigns aligned with client objectives.
• Use marketing and buyer psychology insights to optimize ad messaging and creatives.
• Manage the entire ad lifecycle, including uploading ads, implementing A/B tests, and staying updated on industry changes & trends.
• Analyze platform data to derive actionable insights for campaign adjustments.
• Account Diversification and Optimization: Tailor ad strategies for various business types, including service-based, e-commerce, and lead generation sectors.
• Drive positive Return on Ad Spend (ROAS) across clients with different budgets.
• Develop targeted ad strategies for different funnel stages: awareness, lead generation, and conversions.
• Execute weekly optimizations, adjusting targeting, budget allocation, and creatives based on performance.
• Provide bi-weekly KPI check ins with clients to ensure targets are being met.
• Use data from Looker Studio, on-platform data, and various third party tools like Triple Whale and Wicked Reports to ensure proper reporting and analysis.

• Bonus if you’re able to create custom Looker Studio dashboards and attribution solutions!
• Growth mindset with the desire to climb the ranks of a small but mighty digital agency as we scale our impact and success!
• Knowledge of SEO and experience in Health & Wellness, e-commerce ads, and startup businesses is a plus.

Technical Media Buying Tasks: Full-funnel advisement for Top, Middle and Bottom of Funnel activities to ensure cohesive and effective campaigns.

• Conduct weekly campaign optimizations to maintain and enhance performance.
• Perform keyword research and planning for maximum ad relevance and impact.
• Project ad profitability scenario’s at different CVR’s to ensure effective budget allocation and high ROI.
• Demonstrate proficiency in scaling to high-spend monthly ad budgets.

• Client Engagement and Reporting: Conduct insightful monthly recap calls with clients to discuss campaign success and growth opportunities.
• Generate detailed monthly analytics reports, providing insights and recommendations.
• Foster strong client relationships through effective communication and strategic advisement.
• Collaborate seamlessly with internal teams, sharing valuable insights and actively contributing to the ongoing development of effective paid advertising strategies, fostering a collaborative and results-driven team environment.

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