Responsibilities

• Own Meta ad performance across client accounts
• Build, launch, and optimize campaign structures for scale
• Analyze performance daily and turn data into decisions
• Identify where growth is actually being won or lost: creative; offer; landing page; funnel; targeting; tracking
• Work closely with creative strategists to brief new concepts and iterations
• Work with web/dev when landing pages, tracking, or conversion flow need improvement
• Monitor CAC, MER, ROAS, CVR, AOV, and contribution to actual business growth
• Spot wasted spend fast and act on it
• Build testing roadmaps, not random experiments
• Help create clear performance narratives internally and for clients
• Push for better systems, faster feedback loops, and cleaner execution

Requirements

• Based in the United States
• Strong experience running Meta Ads for ecommerce and/or lead gen
• Strong grasp of growth strategy beyond media buying
• Comfortable working across the full funnel
• Able to interpret data and make sharp decisions quickly
• Experience briefing creatives and turning performance data into new tests
• Strong understanding of tracking fundamentals, attribution, and conversion flow
• Clear communicator
• High ownership
• Fast, organized, and proactive

Preferred

• Experience with landing pages and CRO
• Experience with Shopify, funnels, or direct response offers
• Experience with Google Ads or other paid channels
• Experience in an agency or high-performance client environment
• Strong instinct for ad creative and positioning
• Familiarity with tools like Triple Whale, Northbeam, Hyros, Motion, GA4, GTM, etc.

Benefits

• Strong team with real standards
• Fast-moving environment
• Opportunity to do meaningful work, not busywork
• Work with people who care about results
• Build systems that actually move revenue