Media Buyer (DTC/eCommerce)

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid media across multiple platforms, balancing budget allocation, creative testing, and cross-channel attribution to drive incremental growth and clear, data-driven decisions.

  • Manage end-to-end campaigns across Meta, Google, AppLovin, NewsBreak, Pinterest, and native, focusing on incrementality and unit economics.
  • Lead weekly and monthly reporting, creative briefs, and pacing to maximize performance and reduce waste.
  • Align testing, budget shifts, and attribution reconciliation to guide platform spend and improve cross-channel clarity.

Job Description

  • Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
  • Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
  • Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
  • On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.
  • Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.
  • Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into.
  • Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what\'s working.
  • Read multi-platform data and explain what\'s actually happening, not just what each platform reports about itself.
  • Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.
  • Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.
Uproot Clean logo

Uproot Clean

Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else. A recent report by the American Pet Products Association found that a staggering 70% of American households own at least one pet, this means that the pet hair issue affects hundreds of millions of Americans. In fact, multiple studies and surveys have identified that the mess from excess pet hair ranked as the NUMBER ONE pain-point and challenge that pet owners encounter.For such a large problem, we noticed that the tools on the market that were sup- posed to help with the pet hair issue, like a standard lint roller, were simply ineffective and also incredibly wasteful. We knew there had to be a better way.This is exactly why we founded Uproot Clean.The massive pet hair problem deserves effective tools, and we set out to develop an assortment of very well made and highly effective tools to remove pet hair from upholstery, carpeting, rugs, clothes and almost everywhere pet hair shouldn’t be!Our mission is to help the hundreds of millions of pet owners enjoy their time with their furry friends a little bit more, by taking some of the hassle out of cleaning and caring for them.Our goal is to become a household name in the pet care and cleaning industry. While we have hundreds of thousands of happy customers already, we are just getting started!

Founded in 2021
Doral, Florida, USA
7 employees (3 in marketing)

Traffic Signals

Monthly Visitors
408.9K
Traffic Source Mix
Search
24.5%
Direct
51%
Referral
4.5%
Social
17.6%
Paid
2.1%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (29% of company)
Median Career Experience
16 years
Median Tenure
1.3 years