Media Buyer / Digital Advertising Manager

Jersey Village, TX (Unknown)

$57K/yr – $69K/yrMid LevelPart time

Posted 4 hrs ago

Job Summary

Lead end-to-end media buying and optimization across Google Ads, Meta Ads, and programmatic channels to drive performance marketing outcomes.

  • Own strategy development, market/audience research, and collaboration with creative teams to maximize reach and engagement.
  • Manage budgets, vendor negotiations, and performance reporting to optimize campaigns.
  • Collaborate with analytics and marketing teams to translate insights into actionable media plans.

Job Description

Responsibilities

  • Develop comprehensive media buying strategies aligned with marketing goals, focusing on performance marketing and digital campaign objectives.
  • Manage end-to-end paid advertising campaigns across platforms such as Google Ads, Facebook Advertising (Meta Ads), and programmatic media channels.
  • Conduct thorough market research and audience analysis using tools like Nielsen and web analytics reporting to identify optimal target segments.
  • Negotiate with media vendors and ad delivery systems to secure competitive rates and placements, ensuring efficient use of the marketing budget.
  • Monitor, analyze, and report on media performance metrics to optimize campaign effectiveness using marketing analytics and media performance analytics tools.
  • Collaborate closely with creative teams to develop compelling ad content for social media advertising campaigns and online advertising initiatives.
  • Oversee digital marketing budget management, ensuring campaigns stay within allocated budgets while maximizing reach and engagement.

Requirements

  • Proven experience in media buying, planning, and executing social media advertising campaigns across platforms like Meta Ads, Google Ads, and programmatic channels.
  • Strong understanding of performance marketing principles, paid search marketing, and online advertising strategies.
  • Expertise in Nielsen data analysis, web analytics reporting tools, and marketing analytics to measure campaign success.
  • Skilled in negotiation, purchasing, and managing relationships with media vendors to secure optimal ad placements.
  • Proficiency with spreadsheets for data analysis, budgeting, and campaign tracking; familiarity with ad delivery systems (technically supported).
  • Ability to conduct market research and utilize quantitative analysis for strategic decision-making.
  • Experience working within a marketing agency environment or managing multiple client accounts is highly desirable.

Preferred

  • Experience working within a marketing agency environment or managing multiple client accounts is highly desirable.

Benefits

  • 401(k)
  • Flexible schedule
  • Health insurance
  • Professional development assistance
  • Unlimited paid time off
  • Work from home

Salaries

Posted range

$57K/yr – $69K/yr

Taken straight from the job posting.

Media Buying median pay in the United States

$80K/yr

Most pay falls between $65K and $107K. Based on 105 salaries.

Media Buyer / Digital Advertising Manager

Jersey Village, TX · Unknown