Media Analyst

Responsibilities

• Gather, analyze, and report on the value and effectiveness of media campaigns
• Analyze campaign performance both qualitatively and quantitatively using a variety of metrics and tools
• Create timely reports and presentations that are distributed to Marketing staff, segment leadership, and executive team that are thorough yet easily digestible
• Work closely with Media & Sponsorship team to help set campaign goals, track progress, and gather results, as well as make recommendations for future campaigns
• Objectively assess the effectiveness of specific media placements and creative content
• Maintain advertising budgets with detailed records of campaigns, costs, and results
• Ensure all paperwork complies with campaigns and execute the processes associated with their fulfillment
• Align with Marketing to ensure advertising strategies are in keeping with product marketing goals and expectations
• Align with business leaders to ensure advertising strategies are in keeping with performance objectives
• Work to establish a global approach to campaign analysis by working with EMEA, APAC and LatAm Marketing colleagues

Requirements

• Bachelors Degree in Advertising, Marketing, Media, or a related degree AND a minimum of 1 year of relevant experience to the role or to Garmins business OR an equivalent combination of education and relevant experience
• Demonstrates a proficient working knowledge of Microsoft Office Suite, including Microsoft Excel & PowerPoint
• Ability to take complex media campaign results and distill them into easily understandable reports
• Demonstrated ability to provide and accept constructive criticism
• Demonstrates big-picture strategic skills as well as attention to analytical details
• Demonstrated strong and effective verbal, written, and interpersonal communication skills
• Must be team-oriented, possess a positive attitude and work well with others
• Ability to prioritize and multi-task in a flexible, fast paced and challenging environment
• Demonstrated proficiency in word processing, spreadsheet, and database applications

Preferred

• Willingness to travel

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits