Media Analyst

Responsibilities - Manage and optimize daily Google and Microsoft paid search, Shopping, and Performance Max campaigns. - Build and maintain Shopping/PMax campaign structure, listing-group and asset-group segmentation, bidding strategy, and managing overlap. - Optimize to profitability: manage Smart Bidding and tROAS targets by margin tier. - Monitor budget pacing, bids, and daily performance against core KPIs. - Manage search term mining, negative keyword strategy, audiences, and bid adjustments. - Own Merchant Center health and product-feed quality for a 3M+ SKU catalog—item-level disapproval monitoring, price/availability accuracy, fitment/attribute completeness, custom-label segmentation, and supplemental feeds. - Own conversion tracking and data-integrity QA—validate and maintain conversion and profit-value configuration. - Build and maintain performance dashboards and a monthly operating scorecard. - Own budget proposals and forward forecasting—monthly recommendations and forward view of spend, volume, and profit. - Design and run structured tests (creative, ad copy, bidding, landing pages) and maintain the test roadmap. - Partner with merchandising and catalog teams to improve product data quality at the source. - Stay ahead of platform changes and betas (AI-driven tooling) to pressure-test results. - Launch and manage expansion campaigns in paid social and display/video (e.g. Meta, LinkedIn), inclusive of audience strategy, creative testing, and budget allocation. Requirements - 2-5 years of hands-on experience managing ecommerce paid media campaigns (in-house or agency), with demonstrated execution expertise and ownership. - Direct, demonstrable experience with high-SKU catalogs, Shopping campaigns, Performance Max, and Merchant Center / product-feed management. - Hands-on campaign management experience across Google Ads and Microsoft Advertising; Meta and LinkedIn experience valued. - Strong analytical ability—you can extract insight from performance data and use it to plan the next move, not just report what happened. - A problem-solver and quick learner who''s comfortable in a fast-moving, hands-on environment and figures things out without a lot of hand-holding. - Fluency with performance data and the tools around it (Google Ads / Microsoft UI, feed-management tools, Excel/Sheets, and reporting/analytics platforms). - Excellent organization and attention to detail; comfortable owning budgets and being accountable for results. - Self-directed and reliable in a fully remote setting; comfortable setting standards. Nice to have - Experience with marketplace advertising (Amazon, eBay). - Familiarity with emerging AI-driven search and shopping channels (e.g., ChatGPT / AI search advertising and optimization). - B2B and/or e-commerce experience, ideally in parts, industrial, automotive, or another high-SKU category. - Google Ads / Microsoft Advertising certifications. Benefits - medical, dental, vision, 401(k) matching, PTO - We celebrate diversity and are committed to creating an inclusive environment for all employees.