Manager, Cross-Channel Planning

Responsibilities

• Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals
• Participate in the integrated planning process both internally and cross-agency
• Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization
• Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life

Requirements

• A proven record of accomplishment of implementing holistic communications planning strategies
• Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy
• Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach
• Record of accomplishment of successful and productive relationship management with agency partners
• 8+ years of comms planning, brand planning, or account planning experience - Experience developing strategies to reach Multicultural audiences a plus
• Keen understanding of human behavior and a command of the ever-evolving communications ecosystem
• Thorough knowledge of the principles of advertising, marketing, and media. Basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
• Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing
• Experience with marketing to multicultural audiences
• Passion for culture, trends, and motivations in consumer behavior