Associate Media Director

Responsibilities

• Develop, manage, and execute integrated media plans across paid, owned, and earned channels, with an emphasis on digital: paid social (LinkedIn, Meta), paid search, programmatic display and video, and content partnerships
• Lead audience strategy, segmentation, and customer journey development — including buying-committee dynamics for B2B clients and consumer path-to-purchase for B2C clients
• Build launch, activation, and nurture strategies aligned to business and marketing objectives across awareness, consideration, and demand generation
• Compile and interpret media research and audience insights to inform plan development and recommendations
• Stay current on emerging media, platforms, and AI-driven planning and buying tools, and bring timely points of view to internal teams and clients
• Oversee campaigns through the full life cycle — research, planning, activation, tracking, and optimization — ensuring plans are executed against their strategic and technical requirements
• Own campaign tracking and measurement setup: UTM taxonomy, pixel and tag implementation, conversion tracking, and attribution, in partnership with Analytics
• Ensure clean data flow between media platforms and client marketing automation and CRM systems so media can be connected to leads, pipeline, and revenue
• Build measurement frameworks and KPI dashboards that connect media investment to business outcomes; lead daily, weekly, and monthly reporting and help clients extract actionable learnings from the data
• Recommend budget shifts and optimizations based on performance

Requirements

• 6+ years of digital media planning and activation experience, primarily in an agency environment
• Experience across both B2B and B2C clients; experience with financial services clients (e.g., banking, insurance, wealth and asset management, payments, fintech) strongly preferred, including working within legal and compliance review processes
• Hands-on experience planning and activating across paid social, paid search, and programmatic, with working knowledge of platforms such as LinkedIn Campaign Manager, Meta, Google Ads, DV360, and/or The Trade Desk
• Strong grounding in campaign tracking and measurement — UTMs, Google Tag Manager, conversion tracking, and attribution — and the ability to connect media performance to business outcomes
• Experience managing multi-million-dollar media budgets and media vendor relationships
• Fluency with media research and planning tools (e.g., MRI-Simmons, Kantar, Pathmatics, MediaRadar, GWI)
• Experience supervising and developing junior team members
• Strong presentation and communication skills; comfortable leading conversations with senior client stakeholders
• A confident self-starter and creative problem solver who can manage multiple projects at once, stays detail-oriented under pressure, and moves easily between big-picture strategy and hands-on execution
• Bachelor's degree in advertising, marketing, or a related field, or equivalent experience

Preferred

• Experience with demand generation and lead generation programs, including content syndication, webinars and virtual events, and sponsored content with trade publications
• Exposure to account-based marketing and intent data platforms (e.g., 6sense, Demandbase, Bombora)
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)