Director, Media Planning

Responsibilities

• Lead the development and execution of comprehensive, integrated media strategies aligned with client objectives and business goals.
• Able to craft strong and strategic media recommendation narratives.
• Lead media planning deliverables across digital, social, programmatic, search, television, streaming, audio, out-of-home, and other relevant channels.
• Translate consumer insights, audience research, campaign performance data, and market trends into actionable media recommendations.
• Identify opportunities to improve campaign performance, maximize media investments, and drive measurable business results.
• Partner with internal teams to ensure media strategies and optimizations continue to align with broader brand and marketing initiatives.
• Partner with creative teams to ensure a cohesive and integrated go-to-market connectivity between message and media.
• Stay informed of emerging media trends, technologies, platforms, and industry best practices to influence industry-leading work for clients.
• Serve as a senior strategic media contact for assigned clients, building strong and trusted relationships.
• Lead client presentations, strategic recommendations, and media planning discussions.

Requirements

• 7-10+ years of experience in strategic media planning and client management, preferably within an advertising or media agency.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of experience managing and developing teams.
• Solid understanding of integrated media planning concepts and application across traditional and digital channels.
• Demonstrated experience leading media strategy for major brands and managing multiple client deliverables and deadlines in a fast-paced agency environment.
• Strong analytical and problem-solving skills with the ability to interpret research, campaign performance, and audience insights.
• Experience managing media budgets and developing strategic media recommendations.
• Familiarity with media planning, research, and measurement platforms such as Nielsen Media Impact, MRI-Simmons, MediaRadar, TelmarHelixa/Clear Decisions, and other industry tools.
• Comfort and interest in purposeful use of AI/LLMs across day-to-day workflows strongly preferred.
• Excellent communication, presentation, and client relationship management capabilities.

Preferred

• Comfort and interest in purposeful use of AI/LLMs across day-to-day workflows.