Measurement Strategy Manager

Responsibilities

• Map how clients measure our value
• Develop a comprehensive understanding of how clients evaluate the value and effectiveness of RTB House marketing across product lines, including Retargeting (RTG), Quality Traffic, Performance Video, Co-op, and new products as they launch.
• Establish a clear internal framework for what success looks like for clients across different products and measurement approaches.
• Build the measurement taxonomy by defining and maintaining a comprehensive taxonomy of measurement methodologies, including attribution, geo-split (market-level) testing, user-split A/B incrementality testing, MMM (media mix modeling), MTA (multi-touch attribution), and emerging approaches.
• Maintain a current view of the measurement landscape and the companies operating within each category.
• Own third-party measurement intelligence by developing deep expertise in the third-party measurement ecosystem, including incrementality, MMM, and attribution providers used by clients to evaluate performance.
• Build a strong understanding of key vendors, including their methodologies, data inputs, strengths, limitations, and evolving market position.
• Monitor and develop relationships with relevant measurement partners, identifying opportunities to strengthen collaboration and improve outcomes.
• Build the standard for performing under measurement by developing standards and playbooks for how RTB House prepares for and performs in measurement tests, and enable commercial teams to apply these best practices effectively.
• Provide direct support on high-impact or strategically significant measurement initiatives, while building scalable processes that enable teams to manage tests independently.

Requirements

• 5+ years of experience buying or overseeing performance media at a brand, agency, or platform, with direct accountability for measured outcomes.
• Bachelor’s degree or higher from an accredited college or university.
• Deep, hands-on fluency across the measurement methods outlined above — not simply theoretical familiarity.
• Strong communication skills, with the ability to explain a methodology’s mechanics and potential biases to technical, non-technical, and executive audiences.
• Structured, self-directed operator who is comfortable owning an ambiguous, cross-functional mandate within a small team.

Preferred

• Experience on both sides of a measurement test — as the buyer being measured and as a partner running the test.
• Exposure to identity and data-rights considerations in measurement, including clean rooms, HEM/hashed identity, and privacy-safe methods.
• Familiarity with the retargeting landscape and its competitive set.
• Experience building and delivering training or enablement for commercial teams, translating technical measurement concepts into practical guidance for the field, ideally across multiple regions.
• Don't meet every single requirement? At RTB House we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but unsure about every qualification, we encourage you to apply. We may have just the job for you.

Benefits

• YOUR WORKPLACE, YOUR CHOICE. We offer permanent remote work. Or in-office. Or a hybrid combination of both. Your choice. Do You!
• HAVE A VOICE. You will have a direct impact on the success of the company. Your work matters and is essential to the evolution, growth, and success of our business.
• GROWTH. We prioritize your growth and career path with your goals and passions in mind, offer comprehensive and continuous training, and a stipend for external courses.
• BENEFITS. Extensive benefits package including 100% coverage of your medical insurance premium, matching 401K plan, vacation days, sick days, office stipend, phone or internet stipend, baby cash, stipend for external training and more.
• RECOGNITION. Performance bonus eligibility.
• COMMUNITY. In-person and virtual events including coffee socials, happy hours, and off-site summits. You will get to work with amazing, inspiring, passionate people in one of the fastest growing sectors in online advertising.