Responsibilities

• Partner primarily with SMB advertisers and agencies to provide measurement solutions that lead to a better understanding of their performance and the value TikTok drives for their business.
• Drive measurement adoption at scale by helping advertisers identify the right measurement approach based on their business objectives, maturity, and available data.
• Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients and agencies.
• Set up, monitor, and interpret ad effectiveness studies to help advertisers quantify the impact of TikTok advertising and translate measurement results into actionable recommendations.
• Develop and deliver education sessions, resources, and collateral for internal Sales teams, advertisers, and agencies on marketing measurement and best practices.
• Identify opportunities proactively to improve measurement adoption, advertiser education, and business impact across the SMB portfolio.
• Manage client and agency feedback to ensure their voice is reflected with our product, partnerships, and measurement teams.
• Translate complex measurement concepts and results into clear, actionable business recommendations for advertisers and internal stakeholders.

Requirements

• 5+ years of experience with digital advertising, marketing-related organizations, measurement suppliers.
• A track record of inferential problem solving through experimental design and analytical methods.
• Exceptional time-management and goal-oriented task management skills, with the ability to manage and prioritize a high volume of advertisers and projects.
• Ability to work effectively, deliver consistent quality at scale, and provide clear guidance on what decisions should be made.
• A track record of driving client or stakeholder decisions through clear communication and effective team collaboration.
• Demonstrated ability to operate independently and proactively identify opportunities to help meet the goals of the team and broader organization.
• Strong communication skills, with the ability to simplify technical measurement concepts for non-technical audiences.

Preferred

• Relevant bachelor's degree in a quantitative field; graduate degree in science, mathematics, operations, business, digital marketing, research, or a related field preferred.
• Experience working with advertising agencies, SMB advertisers, or complex marketing data-driven organizations preferred.
• Experience with executing custom analytical work where SQL and R are a plus; practical experience operating within data for an at-scale business preferred.
• Experience developing measurement education, training, or enablement materials for sales teams, advertisers, or agencies.
• Experience with advertising effectiveness measurement, including lift studies, experimentation, attribution, or other measurement methodologies.
• Familiarity with privacy-first innovation for measurement systems is a plus.

Benefits

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.