Senior Director, Marketing Intelligence & Measurement
Tinuiti
New York City, NY (Remote)
$175K/yr - $205K/yrAgencyFull-timeSenior level
1 day ago
Market & Brand Analytics Lead
USA (Remote)
Salary Not AvailableSenior Level5+ years exp
Posted 7 weeks ago
Job Summary
Own day-to-day consulting for Marketing and Corporate teams, serve as the SME on marketplace performance, and translate multi-source data into actionable, storytelling insights that drive business decisions.
- Define actionable insights from deep-dive analyses
- Influence decisions with compelling storytelling
Job Description
Responsibilities
- Serve as principle day-to-day consultant to Marketing & Corporate team.
- Serve as go-to subject matter expert (SME) on marketplace performance and trends; highlight in-market business performance drivers, and suggest actions to help accelerate gains/course correct declines.
- Perform Deep Dive analyses on topics of interest and prescribe actionable insights that move our business forward.
- Synthesize insights after mining data across a variety of commercial & omni-channel data sources (Consumption—POS, Panel & Loyalty, Shipments/Retail Inventory, Media, Coupons, Price/Promotion, Brand Health, etc).
- Incite action and influence organizational thinking via strong consultative and storytelling abilities.
- Collaborate with other insight functions including consumer, shopper & analytics to build organizational learning as it pertains to insights delivery.
- Identify business opportunities and market/competitive trends using secondary and primary resources and develop a compelling story with a clear "so what" for the organization.
- Prepare and develop strategic insights with strong ability to present data and information in a compelling and logical/story board approach resulting in actionable business insights.
Requirements
- BA in Economics, Statistics, Math, Data Analytics or other related quantitative function.
- 5+ years of client or supplier-side CPG experience, nutritional supplement experience a plus.
- Knowledge of various commercial data sources such as POS (Circana/NiQ, Spins, Stackline), Panel, Loyalty Card, Media, Price/Promotion, Brand Health, etc.
- Strong academic and/or practical experience in data analytics, data visualization, statistical modeling preferred.
- Capable of functioning in a dynamic, fluid and time sensitive environment.
- Ability to work in complex and ambiguous work environment (business situation and/or scope).
- Strong interpersonal, written, and presentation skills.
Preferred
- Master's or more advanced degree a plus.
- Experience building and maintaining Category Forecasts a plus.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Disability insurance
FuseGlobal
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. We bring functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!
Links
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