Manager, Audience Analytics

Responsibilities

• Develop a deep understanding of client's industry, business objectives and strategy, media plans, and consumer journey as context for strategic audience planning and activation
• Assess client's audience needs and create activation strategies and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence
• Serve as a strategic partner in aligning audience analytics with clients’ broader business goals and develop intelligently designed, efficient and effective approaches to support those objectives
• Provide analytic insights in support of custom audience creation based on multiple data sources including first party CRM data, third party data and syndicated survey data
• Oversee the use of multiple data sources within proprietary audience data platforms to create custom audiences for clients across multiple verticals
• Collaborate with centralized Product and Engineering teams to help drive innovation and new services
• Serve as project lead on audience focused, client-facing projects
• Serve as day-to-day contact with media teams and clients and participate in recurring and ad hoc internal and client meetings
• Accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
• Track project resources and progress against task plans to ensure on-time and on-budget project delivery

Requirements

• Experience with audience planning and activation in addressable platforms
• Experience working in audience specific platforms (LiveRamp, Adobe, etc.)
• Ability to articulate strategic foundation for audience activation
• Experience working with both internal planning, activation and analytics teams as well as direct client contact
• Familiarity with the impact of privacy legislation on addressable audience targeting and measurement.

Preferred

• Bachelors degree in media/marketing or related field is preferred
• 4+ years of experience in a professional services or corporate environment, preferably an agency
• Hands on experience with SQL and relational databases, specifically around the query of audience data.
• Working knowledge of statistical techniques and their audience development applications including regression analysis, decision trees, random forests and cluster analysis. This is not a requirement, but would benefit this role.
• Development and stewardship of learning agendas, test & learn frameworks, closed loop studies and other measurement focused projects
• Experience with MS Office; including PowerPoint, Word and Excel
• Experience with audience tools and data sets such as Acxiom Infobase, Nielsen, ComScore, MRI Simmons, YouGov, Dun & Bradstreet, 1st party (CRM) data
• Firm grasp of digital and traditional media metrics - impressions, GRP, CPP, CPA; quantitative business measures - ROI, effectiveness, efficiency
• Excellent verbal and written communication skills
• Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently