Vice President, Analytics

Responsibilities

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
• Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
• Manage client data ingestion for advanced attribution and modeling
• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Requirements

• 10+ years’ experience in media analytics, at an agency, on client side, or some combination of the two
• Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
• Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
• Strong client management/consultative experience both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights
• Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
• Demonstrated experience with programmatic audience buying concepts and execution
• Strong math and analytical skills
• Advanced MS Office skills (MS Word, Excel, PowerPoint)

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.