Responsibilities

• We are seeking a Senior Analyst, Insights & Marketing Database to help build, manage, and scale the data foundation and insight-generation capabilities that power marketing decision-making. This role owns the health, structure, and intelligence of our marketing and customer data, and turns that data into clear, actionable insight that improves acquisition, engagement, conversion, retention, and expansion.
• This role spans both the operational side of marketing data, including CRM and marketing-automation database quality, segmentation, and audience management, and the analytical side, including marketing data warehouse, BI, and pipeline analytics.
• The person in this role will ensure marketing runs on trustworthy, well-governed data and will translate that data into insights leaders can act on.
• This person will also help advance the AI transformation of the marketing group by identifying and operationalizing AI-enabled use cases that improve data quality, segmentation, audience modeling, insight generation, and reporting.
• The ideal candidate combines strong data fluency, marketing acumen, analytical rigor, and hands-on execution skills. They bring a builder-and-operator mindset, technical depth in data and analytics tooling, and curiosity about how AI can make marketing data smarter, cleaner, and more actionable. They are not only an analyst; they are a partner who helps the marketing organization make faster, better-informed decisions.
• Marketing Database Management and Data Quality: Own the health, structure, and governance of marketing and customer data across CRM and marketing-automation platforms, including data acquisition, hygiene, deduplication, enrichment, and integrity.
• Maintain and optimize segmentation logic, key fields, personas, and lead-scoring inputs that power targeting across campaigns and journeys.
• Partner with Marketing Operations and Revenue Operations to enhance lead management, routing, and audience distribution to sales.
• Establish and monitor data-readiness metrics, and quantify the downstream impact of data quality on marketing performance.
• Build repeatable processes, documentation standards, and governance practices for marketing data management.

Requirements

• 5+ years of experience in marketing analytics, database marketing, marketing operations, business intelligence, revenue operations, or related roles.
• Strong hands-on experience managing marketing and customer databases within CRM and marketing-automation platforms, including segmentation, data quality, and audience management.
• Strong analytical skills and comfort working with data to assess performance, diagnose issues, and make recommendations.
• Proficiency writing and optimizing SQL to extract, organize, and analyze data from multiple sources.
• Experience building dashboards and reports using tools such as Tableau, Power BI, Looker, or similar.
• Experience working with marketing data across CRM, marketing automation, web analytics, product usage, pipeline, and revenue data sources.
• Ability to translate business questions into structured analyses, segmentations, and actionable insights.
• Strong communication skills, with the ability to convey complex data concepts clearly to non-technical and senior stakeholders.

Preferred

• Experience in B2B SaaS, technology, fintech, compliance, data, or enterprise software.
• Experience supporting both digital-led and sales-assisted go-to-market motions.
• Familiarity with Python or R, and with data warehouse and modeling concepts (e.g., Snowflake, dbt).
• Experience using AI, predictive analytics, or automated insights to improve data quality or marketing performance.
• Experience with lead scoring, propensity modeling, householding, and audience-sizing methodologies.
• Experience creating data governance models, documentation standards, or training materials.

Benefits

• Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.