Director Marketing Analytics

Fort Washington, PA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Lead the marketing analytics function end-to-end, turning data into actionable insights, building predictive models, running rigorous experiments, and operationalizing outputs through campaigns while guiding tooling and cross-team collaboration.

  • Owns data analytics, visualization, and reporting for marketing insights
  • Designs and governs A/B and multivariate tests and model-driven campaigns

Job Description

Responsibilities

  • Performs data analytics to generate insights for enhancing marketing and volume. Will also create visualization of the insights and report through various tools like Tableau.
  • Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.
  • Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.
  • Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing acquisition, retention, and pipeline decisioning.
  • Own the marketing experimentation function: design, execute, and govern A/B and multivariate tests, ensuring statistical rigor and clear go/no-go recommendations.
  • Partner with the Director, Marketing Analytics – Campaign Strategy to operationalize model outputs and test results into campaign segmentation, contact strategy, and dialer execution.
  • Constantly drive process excellence to ensure legal, regulatory compliance.
  • Drive strategic initiative across organization for multiple business units.
  • Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.
  • Performs related duties as assigned by management.

Requirements

  • Bachelor's Degree in Marketing, Business, or related field.
  • 8+ years’ experience in related field.
  • 3+ years’ prior supervisory experience.
  • Demonstrated experience building predictive/ML models and leading structured experimentation (A/B, multivariate) in a marketing context
  • Ability to think strategically but also have exceptional attention to detail in execution.
  • Ability and willingness to be a hands-on leader.
  • Results-driven with very strong ability to analyze quantitative data to determine program effectiveness.
  • Proficiency with statistical and modeling tools (e.g., Python, R, SQL) and experimentation platforms.
  • Must have budget management experience and financial analysis skills.
  • Excellence in organization and planning.

Benefits

  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
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Newrez

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Homeownership is a long-term commitment, and Newrez is your partner for all of it — from your first home to your forever home. With hundreds of loan options, we tailor solutions to fit each client’s goals. Whether someone is purchasing, refinancing or tapping into their home equity, we help them get the most value out of homeownership. Customers who originate a mortgage with us benefit from a single, dedicated point of contact to guide them through the process. We're also proud to offer specialized resources that help U.S. servicemembers and their families achieve and sustain homeownership. As a consistently recognized Military Friendly® Employer, we have team members whose personal experiences give them a deep understanding of the unique challenges Military families face. When guidance matters most, our team brings clarity, empathy and practical solutions. We're experienced professionals located in communities across the United States, ready to support clients with a human touch. Our commitment extends beyond lending. Through Newrez NOW, our employees volunteer in their own neighborhoods, and we provide community grants to more than 100 local organizations.Military Friendly® is a registered trademark of Viqtory, Inc.By refinancing an existing loan, the total finance charges may be higher over the life of the loan.© 2026 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013. Doing business as Newrez Mortgage LLC in the Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. For licensing information, go to: http://www.nmlsconsumeraccess.org. Equal Housing Opportunity. This is not a commitment to lend. All loan programs are subject to credit, underwriting, and property approval. Programs, rates, terms and conditions are subject to change without notice. Other restrictions apply.

Founded in 2018
Fort Washington, Pennsylvania, USA
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Director Marketing Analytics

Newrez · Fort Washington, PA · On-site