Marketo Marketing Automation Specialist

Responsibilities

• Build, QA, proof, and launch targeted email campaigns, nurtures, and automated programs in Marketo, ensuring every send is accurate and on schedule.
• Create and maintain emails, landing pages, forms, and reports in the platform, including reusable templates that keep the marketing function consistent.
• Develop and manage lead nurturing and scoring programs that support the broader marketing organization.
• Build and test responsive HTML email and landing page templates, ensuring cross-browser and mobile compatibility.
• Define and execute personalized experiences for known and anonymous website visitors, optimizing messages, content, and flows for different audiences.
• Document Marketo processes, programs, and procedures so the team can scale and maintain quality.
• Monitor and report on the effectiveness of programs and tactics managed in Marketo and connected systems, helping the team understand performance and ROI.
• Standardize, cleanse, and upload contact lists, and assist with data management initiatives that strengthen enterprise data quality and integrity.
• Continuously test, measure, and optimize messaging, assets, segments, and tactics — treating optimization as an ongoing discipline, not a one-time task, and turning results into a steady stream of improvements.
• Explore and apply AI tools to make program build-out, QA, content, and reporting faster and more effective, and help bring those workflows into the team’s standard practice.

Requirements

• 3+ years in digital marketing with a focus on demand generation and marketing automation.
• 2 + years of hands-on Marketo experience; this is the core platform for the role.
• Strong editing and proofing skills, with sharp attention to detail — nothing ships with errors.
• Strong analytical skills, with the ability to interpret data, identify trends, and assess program effectiveness and ROI.
• Strong verbal and written communication, and the ability to work well under pressure and meet deadlines.
• Knowledge of responsive, fluid, and adaptive email design, plus cross-browser and mobile compatibility.
• Solid project management skills — the ability to scope timelines, dependencies, and risks accurately.

Preferred

• Marketo certification
• Experience with a connected CRM (e.g., Salesforce) and understanding of how marketing and sales data flow together.
• Data fluency — comfort with spreadsheets, SQL, or BI/reporting tools to dig deeper into program performance.
• Light scripting or automation skills (e.g., Python, JavaScript) and hands-on HTML/CSS for email and landing pages.
• A systems and tooling mindset — someone who looks for ways to make repetitive work faster, cleaner, and more reliable.
• Hands-on experience with AI tools (e.g., generative AI for content, AI-assisted QA or analysis) and a clear interest in integrating them into marketing operations.
• Well organized, able to multi-task, prioritize, and think outside the box.
• Excellent interpersonal skills and the ability to thrive as part of a fast-paced marketing team.
• Curious and self-motivated — the kind of person who wants to understand why a number moved, not just that it did.
• Genuinely excited about AI and emerging tools, and eager to experiment with them to optimize how the team works.