Marketing - Wholesale Marketing Manager

Needham, MA

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the wholesale marketing engine for Clarks Core, driving account plans, co-op budgets, trade programs and in-store/digital storytelling to lift brand and conversions across independent accounts and regional partners.

  • Wholesale strategy and budget ownership: plan, monitor goals, and optimize programs with clear timelines.
  • Trade storytelling and assets: deliver in-store, digital, and social content that moves conversions.
  • Cross-functional collaboration: align Marketing, Sales, Product, Finance, Digital and Creative to win at trade shows and customer meetings.

Job Description

Responsibilities

  • Contribute to and manage the wholesale marketing strategy and tactical delivery for the Clarks Core business functions.
  • Develop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. Evaluate and optimize marketing programs.
  • Create “storytelling” tools that deliver in-store, digital and social engagement and conversion
  • Build cross-functional relationships with key stakeholders in Marketing, Sales, Product, Finance, Digital and Creative. These relationships are a key component driving the success of wholesale marketing.
  • Strong understanding of the wholesale marketplace, co-op marketing and competitor landscape.
  • Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally.
  • Support Director of Marketing with channel and coop marketing budgets while driving innovation that exceeds program goals.
  • Develop and manage the annual co-op marketing budget. Ensure adherence to program spend, allocation.
  • Focus co-op plan to deliver Clarks specific marketing programs that drive brand building and conversion.
  • Create and activate trade marketing plans for key independent accounts. Deliver best-in-class presence for the Clarks brand through in-store, digital, print and OOH.
Clarks logo

Clarks

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet. We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.

Street, England, GBR
6.4K employees (156 in marketing)