Responsibilities

• Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
• Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
• Oversee system upgrades, enhancements, and technical implementations.
• Maintain documentation of system architecture, workflows, governance standards, and data structures.
• Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
• Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
• Own marketing data integrity, governance, and compliance with applicable privacy regulations.
• Support the marketing team with audience segmentation for campaign execution
• Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake
• Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
• Provide analysis that supports informed decision-making across marketing and leadership teams.
• Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health
• Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy
• Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhace campaign performance.
• Partner with IT on system integrations, API connections, data architecture, and security protocols.
• Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
• Support budgeting and vendor evaluation related to marketing technology investments.
• Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.
• Serve as the primary technical point of contact for marketing technology vendors.
• Support implementation timelines, performance reviews, and ongoing platform optimization.
• Train and support marketing team members on tools, processes, and data best practices.

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business, or related field.
• 5 or more years of experience in Marketing Technology, Marketing Operations, or related technical roles.
• Hands-on experience administering CRM and marketing automation platforms, preferably Salesforce and related tools.
• Experience supporting both B2B and consumer marketing environments preferred.
• Experience designing and managing customer lifecycle frameworks, attribution models and demand generation enablement processes.

Preferred

• Experience in AI-driven segmentation, predictive lead scoring and personalization capabilities to enhance campaign performance.

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!