Varsity Spirit logo

Varsity Spirit

Brand

Company overview

A division of Varsity Brands, Varsity Spirit a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook. Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974.
Founded in 1974
Memphis, Tennessee, USA
1.7K employees (206 in marketing)
www.varsity.com

Salaries

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People

Marketing leadership

Nicole Lauchaire
Nicole Lauchaire
Chief Marketing Officer & Head of Retail/D2C
At the company for 20 years 8 months
Adam Slye
Adam Slye
VP Marketing - Yearbook
At the company for 2 years 11 months
Ethan Huynh
Ethan Huynh
Head Instructor & Brand Ambassador | National Cheerleaders Association
At the company for 7 years 6 months
Jennifer Brereton
Jennifer Brereton
Director of Marketing Operations
At the company for 5 months

Hiring contacts

Amanda Khan
Amanda Khan
Sr HR Business Partner
At the company for 7 months

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount -0.1% year over year

Audience

Monthly website visitors
350.7K
Month over month+5.6%
Quarter over quarter+10.1%
Top sourceSearch (47.6%)
Ad budget per month$4.3K
Average search rank51.1
Traffic source mix
Search
47.6%
Direct
42.5%
Referral
6.9%
Social
2.5%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

21.7K

12-mo growth

+19.1%

Monthly growth

+2.4%

News

Links

www.varsity.comLinkedInCrunchbaseX (Twitter)