Own cross-channel content and influencer programs with brand-consistent execution across social, Varsity TV, and related properties to drive engagement and business outcomes.

• Own content strategy across social, Varsity TV, and website with calendar, planning, and timely execution.
• Lead influencer program strategy and events, capsule drops, and collaborations with retail and on-site meetups.
• Drive multi-channel marketing strategy in collaboration with the Marketing team to boost ticket sales, merchandise revenue, and content performance.

Requirements

• Bachelor’s degree in marketing, communications or equivalent
• Minimum of 8 years’ experience in Marketing, Communications or related field experience
• Experience using social media management tools and other project management tools
• Crisis communications or consumer affairs experience a plus
• Well-organized and detail-oriented with the ability to coordinate multiple tasks in a lean, fast-paced environment
• Team player with cross-functional communication skills
• Travel: Out-of-the-area and overnight travel is required for specific events

Preferred

• A background in cheerleading or dance preferred
• Experience in direct management of individuals preferred

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment