Marketing Technologies Director

San Mateo, CA (On-site)

$226K/yr – $339K/yrDirector/Executive12+ years expFull time

Posted 7 hrs ago

Job Summary

You will own end-to-end marketing technology platforms, lead cross-functional teams, and drive measurement, experimentation, and activation across global channels.

  • Own end-to-end delivery of global marketing platforms
  • Lead measurement/experimentation and audience activation
  • Align architecture and roadmap across marketing, data science, and analytics

Job Description

Responsibilities

  • Technology Engineering and Product Leadership
  • Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery.
  • Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
  • Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
  • Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
  • Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
  • Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
  • Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.
  • Measurement Experimentation and Audience Activation
  • Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.

Requirements

  • Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable.
  • An advanced degree is preferred.
  • 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
  • Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
  • Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms, beyond implementing or administering third-party tools.
  • Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
  • Experience leading multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.
  • Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions.
  • Experience with AI-powered products, machine learning platforms, or automation in production environments.
  • Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions.

Preferred

  • An advanced degree is preferred.

Benefits

  • In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.
  • This role also may be eligible for a bonus package.

Salaries

Posted range

$226K/yr – $339K/yr

Taken straight from the job posting.

MarTech median pay in the United States

$152K/yr

Most earn $103K to $189K. Based on 372 salaries, including bonus and equity.

See all PlayStation Global salaries

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Marketing Technologies Director

PlayStation Global · San Mateo, CA · On-site