Responsibilities

• Set and evolve the strategy for Lead Operations, aligning lead lifecycle processes and technology with Marketing and Lead Generation priorities.
• Own the roadmap and day-to-day administration of LeanData and Outreach, including workflow configuration, troubleshooting, and ongoing optimization.
• Oversee MQL processing and lead routing, ensuring leads are handled accurately, assigned appropriately, and delivered to the right teams.
• Monitor MQL volume, processing, routing, and follow-up; investigate delays or errors quickly and coordinate resolution with the teams involved.
• Establish routing and follow-up standards that support timely, consistent lead engagement.
• Guide Outreach best practices, supporting consistent and effective use of sequences by the Lead Generation team.
• Track lead performance, routing accuracy, follow-up, and data quality; turn findings into recommendations and concrete improvements.
• Be a strategic partner with Lead Generation to define shared goals, resolve process friction, and improve accountability.
• Gather requirements, implement system and process changes, document updates, and support their adoption.
• Identify opportunities to simplify workflows, improve data quality, and scale Lead Operations as business needs evolve.

Requirements

• You have 7+ years of experience in marketing operations, revenue operations, or a related field, with hands-on expertise in marketing automation platforms (Marketo certification preferred).
• You bring 3+ years of experience managing lead management processes, including lead scoring, routing, and lifecycle programs in a B2B SaaS environment.
• You have deep experience with Salesforce CRM and a strong understanding of how marketing and sales systems integrate to support pipeline generation.
• You are proficient in data analysis and reporting, with the ability to translate complex data sets into clear, actionable insights for stakeholders.
• You bring strong project management skills and the ability to manage multiple priorities in a fast-moving environment with a high degree of autonomy.
• You are a collaborative partner who communicates clearly and effectively with both technical and non-technical audiences.