Responsibilities

• Lead MarTech strategy and assessment engagements, evaluating clients’ existing marketing technology ecosystems, capabilities, operating models, and business requirements to identify gaps, inefficiencies, and opportunities for improvement.
• Develop current-state assessments, future-state MarTech strategies, target-state architectures, and prioritized implementation roadmaps aligned with business objectives and marketing priorities.
• Evaluate MarTech platforms and capabilities beyond tool inventory, including customer data management, identity resolution, marketing automation, personalization, journey orchestration, content management, integration, and measurement.
• Provide vendor-agnostic recommendations on platform selection, rationalization, consolidation, and modernization, ensuring technology investments address specific business challenges and deliver measurable value.
• Leverage knowledge of leading MarTech platforms, including Adobe Experience Platform (AEP), Adobe Experience Manager (AEM), Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Zeta, Treasure Data, and Tealium, to inform strategic recommendations and future-state designs.
• Partner with senior business, marketing, product, data, and technology stakeholders to translate business needs into actionable technology strategies and align stakeholders around transformation priorities.
• Lead client workshops, stakeholder interviews, and capability assessments to define requirements, evaluate technology maturity, and establish a clear vision for the future-state MarTech ecosystem.
• Develop strategic deliverables, including assessment findings, executive presentations, business cases, technology recommendations, target-state designs, and phased implementation roadmaps.
• Advise clients on technology investments, enterprise architecture considerations, platform capabilities, integration requirements, and the trade-offs associated with different MarTech solutions.
• Evaluate emerging technologies and industry trends, including generative AI and agentic AI, to identify opportunities for marketing automation, intelligent orchestration, personalization, and improved customer engagement.

Requirements

• 5+ years of experience in technology strategy, MarTech strategy, marketing technology consulting, digital transformation, or related advisory roles.
• Demonstrated experience leading or contributing to enterprise MarTech assessments, strategy engagements, platform rationalization initiatives, and technology roadmap development.
• Strong understanding of the enterprise MarTech landscape, including customer data platforms (CDPs), marketing automation, content management systems, CRM, personalization, customer engagement, and omnichannel marketing.
• Experience working with one or more leading MarTech platforms, such as Adobe Experience Platform (AEP), Adobe Experience Manager (AEM), Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Zeta, Treasure Data, or Tealium.
• Proven ability to connect marketing and technology challenges to business objectives, customer experience improvements, marketing effectiveness, and measurable outcomes.
• Experience evaluating current-state technology environments and defining future-state architectures, platform recommendations, and actionable implementation roadmaps.
• Ability to assess platform capabilities, integration requirements, architectural trade-offs, and technology investment priorities without relying exclusively on hands-on engineering or platform configuration experience.
• Experience owning key workstreams and personally developing strategic deliverables within client engagements, with the ability to articulate individual contributions and recommendations.
• Strong understanding of enterprise architecture principles, API-driven integrations, data flows, and the role of technology architecture in enabling connected marketing experiences.
• Familiarity with emerging AI capabilities, including generative AI and agentic AI, and their potential impact on MarTech architecture, marketing operations, and customer engagement.

Preferred

• Experience leading end-to-end MarTech strategy engagements, from initial client assessment through future-state recommendations and implementation planning.
• A track record of advising clients on MarTech ecosystem rationalization, platform consolidation, modernization, or large-scale marketing transformation.
• Broad exposure to multiple MarTech platforms and the ability to make objective recommendations based on business needs rather than vendor preferences.
• Experience integrating customer data, marketing automation, content, personalization, and journey orchestration capabilities into a cohesive MarTech ecosystem.
• Experience incorporating AI and agentic capabilities into marketing technology strategies, including identifying appropriate use cases, architectural implications, and opportunities for automation.
• Experience developing executive-level presentations, business cases, strategic roadmaps, and recommendations for technology investment decisions.
• Background in digital product strategy, customer experience transformation, data strategy, or enterprise architecture.
• Experience advising global organizations across complex industries and operating models.

Benefits

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement
• Corporate gift matching program
• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.