Responsibilities

• Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot
• Lead design and execution of complex marketing automation workflows
• Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
• Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance
• Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared marketing operations priorities and company objectives
• Lead technical implementation of marketing initiatives, ensuring proper setup and execution
• Develop and maintain documentation for marketing operations processes and best practices
• Train team members on marketing technology tools and best practices
• Develop and implement data governance frameworks to maintain high-quality marketing data
• Create and manage data segmentation strategies for targeted marketing initiatives

Requirements

• 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role
• SQL knowledge and experience with data manipulation
• Strong business acumen and understanding of marketing metrics and reporting
• Advanced expertise in marketing automation tools
• Strong analytical skills with experience in data analysis and visualization
• Strong understanding of marketing automation, lead management, and campaign attribution
• Experience with web analytics tools (Google Analytics, Adobe Analytics)
• Knowledge of data privacy regulations and compliance requirements

Preferred

• Experience with business intelligence tools (Heap Analytics, Looker)
• Project management experience
• Experience with API integrations and webhook management

Benefits

• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you’re in the US, top-notch health insurance for you and your dependents, with all premiums covered by us.