Responsibilities

• Paid-Media Performance Work directly in Google Ads and other paid-media platforms while also overseeing agency-managed accounts. Review campaign structure, bids, budgets, keywords, competition, conversion data, ad quality, and automated bidding to evaluate performance and ask informed questions.
• Data, Customer Insights & Measurement Analyze and reconcile information across advertising platforms, call tracking, analytics, CRM data, internal reports, and agency reporting. Research discrepancies, identify patterns in lead quality and customer behavior, and turn findings into recommended tests, operational changes, or budget decisions.
• Agency & Marketing Operations Coordinate with paid-media and SEO agencies, document commitments, confirm completed work, and follow open items through resolution. Support platform access, invoices, billing questions, vendor administration, and operating documentation.
• Tracking & Systems Monitor connections between systems such as CallRail, GA4, Google Ads, Zapier, and ServiceTitan. Spot broken tracking, unreliable conversion data, duplicate records, or incomplete data that could affect campaign performance and automated bidding.
• AI & Automation Use AI to build or meaningfully improve workflows, automations, agents, lightweight applications, scripts, reporting processes, or other repeatable systems. AI output must be verified, with the employee remaining accountable for accuracy and final results.

Requirements

• 2-3 years of related experience in marketing operations, paid media, analytics, business operations, or a combination of these areas.
• Hands-on experience with Google Ads or a comparable paid-media platform and working knowledge of PPC/paid-search mechanics.
• Strong spreadsheet skills, including pivot tables, lookups, formulas, data cleaning, and reconciliation.
• Experience building or improving an AI-enabled workflow, automation, agent, application, script, or repeatable process.
• Strong analytical judgment, attention to detail, organization, follow-through, and the ability to research conflicting data.
• Clear written communication and confidence working with agencies, vendors, leadership, and internal partners.
• Ability to work independently, learn new systems quickly, and remain accountable in a remote-first environment.

Preferred

• GA4,
• CallRail
• ServiceTitan
• Zapier
• Google Business Profile
• Google Ads Manager Accounts
• Local Services Ads
• Meta Ads
• APIs, SQL, Google Apps Script, BI tools
• No-code or AI-assisted development platforms