Responsibilities

• Develop a cohesive marketing strategy for the Carson Center brand and all public-facing events, with immediate, short-term and long-term strategies for longevity and ongoing success.
• Work alongside the Social Media & Content Creation Coordinator to effective create ad plans for every public-facing event.
• Coordinate with our media partners to secure ad space for every public-facing event across a variety of platforms, including, but not limited to, radio, television, billboards, newspapers, magazines, local tourism organizations, and more.
• Establish relationships with new promotional partners.
• Work with the Director of Programming & Booking and the Social Media & Content Creation Coordinator to establish announcement and on-sale timelines for public-facing events.
• Updating and maintaining the Carson Center website.
• Develop and schedule all e-blasts and website updates.
• Coordinate with the artist’s marketing and management team(s) to acquire assets, get necessary approvals on public-facing content, and finalize ad plan details.
• Analytic tracking in Tessitura.
• Regularly evaluate the impact and ROI of each marketing tactic and make adjustments to the strategy(ies) as needed.

Requirements

• The person hired for this position must have proficient experience with Microsoft 365, Excel, Word, and other Microsoft Suite applications, as well as Adobe Acrobat, Google Docs, Google Sheets, Google Ads, Carbon House, WordFly, Tessitura, Canva, and Momentus.
• The person hired for this position must be able to meet strict deadlines, have exceptional communication and time management skills, and the ability to work and communicate well with a team.
• The person hired for this position must be able to walk up and down stairs, stand for extended periods of time, and lift up to 50lbs.
• Additionally, the person hired for this position must have the ability to work flexible hours, including evenings, weekends and some holidays.