Marketing Strategist

Frederick, MD (On-site)

$65K/yr – $72K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing campaigns across digital channels, align with business goals, and maintain brand consistency for ThompsonGas.

  • Own planning, execution, and optimization of multi-channel campaigns.
  • Must-have: 5–7+ years of marketing experience with campaign management and analytics.
  • Standout: Experience in energy or oil and gas industry preferred.

Job Description

Responsibilities

  • Support the execution of integrated marketing campaigns aligned with company strategies, like enhancing customer experience and digital harmonization
  • Plan, develop, and execute multi-channel marketing initiatives, including digital, web, email, social media, events, and other marketing efforts
  • Collaborate with internal teams and stakeholders to translate business objectives into effective marketing strategies
  • Manage campaign execution from concept through delivery, ensuring quality, accuracy, and alignment with goals
  • Ensure brand consistency across all marketing materials and communications, maintaining a customer-centric, community-focused, and approachable voice
  • Oversee timelines, budgets, and deliverables for multiple concurrent projects
  • Analyze campaign performance and recommend optimizations for future initiatives
  • Stay current on industry trends, tools, and best practices
  • Use the given tools, such as Tableau Dashboards, Google Analytics, etc. to track campaign performance and assist in reporting and presentations
  • Maintain project timelines, marketing calendars, and task lists

Requirements

  • Experience with campaign planning, audience targeting, and segmentation
  • Working knowledge of marketing analytics and performance measurement
  • Familiarity with marketing tools and platforms (e.g., Google Analytics, Salesforce Marketing Cloud, Constant Contact, etc.)
  • Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Understanding of how various marketing channels work together in an integrated strategy
  • Detail-oriented team player who thrives in a results-driven environment
  • Strong communicator with a collaborative, approachable style
  • Curious and creative, with a focus on continuous improvement and efficiency
  • Experience working within brand guidelines and maintaining consistency
  • Bachelor’s degree in Marketing, Communications, or a related field

Preferred

  • Energy or oil and gas industry experience preferred

Benefits

  • Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
  • Disability and life insurance
  • Paid time off that increases with tenure
  • Daily Pay Option that offers great flexibility and financial control
  • Employee training programs with career development/advancement opportunities
  • Employee recognition program
  • Quarterly bonus potential
  • Paid maternity and parental leave benefits
  • Tuition reimbursement program
ThompsonGas LLC logo

ThompsonGas LLC

ThompsonGas is an experienced propane provider proudly serving communities nationwide with a local touch. Founded in 1946 by Lloyd Thompson with strong family values, we continue to serve our customers with the same integrity and commitment to excellence that shaped our beginnings. We are proud to say our employees live and work in the areas we serve, with a shared commitment to safety, reliability, and exceptional customer service for commercial and residential customers. We start and end every day with safety in mind. From rigorous employee training to compliance with industry standards, safety is not a checkbox, it is how we operate. Our knowledgeable team of employees and 24/7 emergency support safeguard our customers at every step. ThompsonGas is also leading the way with metered propane, regardless of whether or not you own your propane tank. Metered propane is a smart and convenient, pay-as-you-use option with auto delivery and monthly billing that makes propane even more accessible and affordable. While metered propane is available in select areas, we continue to offer traditional propane service in all of our locations, along with flexible payment programs, auto delivery, AutoPay, and commercial solutions tailored to every need. In addition to propane, ThompsonGas is a leader in refined fuels in select regions across the country, offering dependable energy solutions tailored to local needs.With one of the most experienced teams in the industry and a deep-rooted focus on care, we are here to power the moments that matter - with propane you can count on and people you can trust.

Founded in 1946
Frederick, Maryland, USA
353 employees

Traffic Signals

Monthly Visitors
28.6K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
47.5%
Direct
47.7%
Referral
3.1%
Social
0.6%
Paid
0.9%

Headcount Trend

Current headcount: ~353

Marketing Team

Marketing Roles Posted (Last 30 Days)
1