Marketing Strategist

Responsibilities

• Develop and execute integrated marketing campaigns for OSV's Parish & School Faith Formation products and assigned OSV News initiatives.
• Plan and coordinate marketing activities across email, paid media, social media, content marketing, print, and other appropriate channels.
• Develop audience-focused campaign messaging that communicates product value, addresses customer needs, and encourages engagement and conversion.
• Manage assigned campaign plans, deliverables, timelines, and budgets in alignment with established marketing workflows and the annual marketing calendar.
• Collaborate with STORY Pod teammates and partners across Marketing Operations, Creative, Product Management, and Sales to support campaign planning and execution.
• Coordinate creative deliverables with the Creative Pod to ensure consistent messaging, visual identity, and brand alignment.
• Support lead generation, customer engagement, product adoption, and retention initiatives for assigned product portfolios.
• Partner with the Marketing Intelligence Analyst to review campaign performance, interpret results, and recommend improvements to messaging, channels, and tactics.
• Support product launches, new resource introductions, curriculum updates, and seasonal marketing initiatives.
• Serve as the primary Marketing point of contact for OSV News, coordinating assigned marketing activities within established plans and departmental priorities.

Requirements

• 3–5 years of experience in marketing, communications, content strategy, journalism, or a related field, including experience planning, coordinating, or executing audience-focused campaigns or communications initiatives.
• Demonstrated ability to coordinate messaging and activities across multiple marketing or communications channels, such as email, digital platforms, social media, content, print, or events.
• Ability to translate audience insights and organizational objectives into compelling messaging, actionable campaign plans, and coordinated communications.
• Experience managing projects, deliverables, timelines, and collaboration across internal teams or external partners.
• Ability to evaluate engagement, campaign, or communications performance and use insights to recommend improvements.
• Strong writing and storytelling experience, with the ability to tailor messaging to different audiences and communication channels.
• Experience in B2B marketing, education, publishing, product marketing, or mission-driven organizations preferred.
• Experience supporting lead generation, customer engagement, product launches, or other measurable marketing initiatives preferred.
• Familiarity with Catholic schools, parish faith formation, or diocesan ministry preferred.
• Experience with marketing automation or email marketing systems preferred.

Preferred

• Understanding of integrated marketing principles and how multiple channels work together to achieve campaign objectives.
• Excellent written and verbal communication skills, including the ability to develop clear, compelling, audience-focused messaging.
• Strong organizational, project management, and time management skills.
• Ability to manage assigned campaigns and deliverables independently within established workflows and timelines.
• Analytical thinking and the ability to apply performance insights to marketing recommendations.
• Strong collaboration and interpersonal skills, with the ability to work effectively across specialized marketing teams and organizational functions.
• Creative thinking, sound judgment, and an understanding of audience needs and motivations.
• Familiarity with creative development tools, AI-assisted marketing applications, and digital marketing platforms.
• Adaptability and willingness to learn new products, audiences, tools, and marketing approaches.
• Commitment to supporting OSV's mission and serving the needs of Catholic educators, parishes, and ministry leaders.