Marketing Strategist

Responsibilities

• Marketing Strategy Development: Develop and own marketing strategies and campaign roadmaps informed by audience insights, market research, and program goals, providing strategic recommendations and exercising sound judgment with minimal oversight.
• Integrated Campaign Execution: Lead integrated marketing campaigns from concept through launch across traditional and digital media channels such as social, email, web, billboards, events, and community partnerships, coordinating internal stakeholders and creative contributors to deliver consistent, high-quality results.
• Content and Creative Direction: Guide messaging, storytelling, and creative direction in collaboration with content creators, designers, and multimedia teams to ensure brand alignment, clarity, and impact across all deliverables.
• Performance Measurement and Optimization: Track campaign performance and audience behavior, translate insights into actionable recommendations, and continuously refine strategies to improve reach, engagement, and effectiveness.
• Budget Planning and Management: Draft and manage campaign budgets, including forecasting needs, allocating resources across channels and tactics, tracking spend against plan, and making recommendations to stakeholders to ensure investments support strategic priorities and measurable outcomes.
• Cross Functional Collaboration: Partner closely with stakeholders and internal teams to align marketing strategy with communications, business development, and project priorities, while directing external partners or vendors as needed.
• Project Management and Delivery: Manage timelines, priorities, and workflows across multiple initiatives, maintaining accountability, clear documentation, and dependable follow through from planning to final delivery.
• Team Leadership & People Management: Directly manages and supports a matrixed team of approximately 5 to 6 across multiple departments and concurrent projects, balancing people leadership with hands-on individual contributor work.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience: Typically eight to ten or more years of progressive experience in marketing strategy, communications, or related roles, with a demonstrated ability to set strategic direction, lead complex multi-channel initiatives, and execute work independently from planning through delivery.
• Leadership and Autonomy: Proven experience working with minimal oversight, exercising sound judgment, and directing the work of creative partners, vendors, or cross functional contributors.
• Stakeholder Engagement: Experience partnering closely with senior leadership, translating high level objectives into actionable strategies, and providing clear recommendations and guidance.
• Staff Management: Proven experience directly managing staff, contractors, and vendors, including day-to-day supervision, coaching, and performance accountability.
• Cross Level Communication: Able to adapt tone, messaging, and delivery style across a range of diverse audiences, including C-Suite executives, senior leadership, elected or political officials, and community leadership.