Marketing Specialist

Responsibilities

• Execute marketing initiatives across social media, email campaigns, events, and content marketing.
• Plan, develop, schedule, and publish engaging social media content aligned with brand messaging and marketing objectives.
• Create and update marketing collateral, presentations, and digital content.
• Collaborate with the Graphic Designer to support creative projects using Adobe Creative Suite or similar design tools.
• Coordinate trade shows, industry events, webinars, and factory visits, including logistics, vendors, registrations, and promotional materials.
• Support new product launches through marketing campaigns, content development, and cross-functional coordination.
• Assist with website content updates and collaborate with internal teams to maintain accurate and engaging digital content.
• Coordinate email marketing campaigns, including scheduling, testing, and database management.
• Track marketing campaign performance, analyze results, and provide recommendations for improvement.
• Manage vendor relationships and coordinate marketing materials and deliverables.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Experience in marketing, communications, content creation, or a related role.
• Strong written and verbal communication skills.
• Experience managing social media content and marketing campaigns.
• Proficiency with Adobe Creative Suite (Illustrator, InDesign, Photoshop) or similar graphic design software.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative, detail-oriented, and proactive approach to problem-solving.
• Ability to work independently while collaborating effectively with cross-functional teams.

Preferred

• Experience in B2B marketing, lighting, architecture, design, or manufacturing.
• Experience supporting product launches and developing marketing collateral.
• Familiarity with email marketing platforms, CRM systems, and marketing analytics.
• Experience coordinating trade shows or industry events.
• Understanding of SEO, website content management, and digital marketing best practices.
• Bilingual English/Spanish skills are a plus.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401(k) with employer matching
• Paid vacation and sick leave
• Variable incentive plan