Marketing Specialist

Responsibilities

• Support marketing initiatives across Brand and Operations, Sales Enablement, and Digital Growth, helping ensure projects are executed on time and aligned with overall marketing objectives.
• Assist in the development, scheduling, execution, and monitoring of social media campaigns for service companies and Unlimited Service Group as assigned.
• Support email marketing initiatives, including campaign setup, audience segmentation, content coordination, testing, deployment, and performance tracking.
• Support SEO, SEM, and generative engine optimization (GEO) initiatives for AI-driven search by assisting with content optimization, keyword and query implementation, campaign coordination, and performance monitoring.
• Support Sales Enablement initiatives by assisting with the development and distribution of sales collateral, presentations, promotional materials, campaigns, and other resources that help sales teams engage customers and prospects.
• Assist with local and company-wide marketing initiatives, brand consistency, promotional programs, and communications.
• Support Digital Growth initiatives designed to increase website traffic, engagement, lead generation, and customer acquisition.
• Maintain brand consistency across all marketing materials and communications
• Assist with vendor coordination, promotional materials, branded merchandise, print projects, and other marketing-related needs as assigned.
• Balance multiple projects and requests across the marketing organization while communicating priorities, deadlines, and project status to appropriate stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field and at least one year of related professional experience, or two years of relevant professional experience.
• Proficiency with digital marketing platforms and social media management tools.
• Working knowledge of SEO, SEM, and generative engine optimization (GEO) principles for improving visibility in AI-driven search experiences.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced, collaborative environment.
• Must be at least 18 years of age
• Ability to successfully complete background check and drug screening

Preferred

• Experience with email marketing, CRM, social media management, or web analytics platforms.
• Experience supporting multiple brands, business units, or locations within a larger organization.
• Familiarity in B2B services, field service, facilities, trades, or multi-location organizations.

Benefits

• Competitive Compensation
• Insurance
• 401k and 401k Match
• Generous Time Away Program
• Employee Assistance Programs
• Employee Relations Events
• Employee Recognition Programs
• Enjoy the benefits of our Town Share program – Share in our company’s success!