Marketing Specialist

Responsibilities

• Digital Content & Web - Author, update and maintain webpages and digital content across Tricon web properties. - Coordinate content updates, landing pages, campaign experiences and other digital marketing initiatives. - Perform content quality assurance to help ensure accuracy, consistency, functionality and alignment with brand standards. - Partner with Digital Marketing, Communications and other stakeholders to translate business needs into effective digital experiences.
• Digital Asset Management - Manage and maintain Tricon’s digital asset management platform and supporting asset libraries. - Organize, tag and maintain photography, video, creative files and other marketing assets. - Establish and uphold effective asset-management practices, including naming conventions, metadata, version control and usage rights. - Help internal teams quickly locate and appropriately use approved marketing assets.
• Photography & Video Production - Coordinate photography and video shoots from planning through final delivery. - Manage schedules, shot lists, locations, talent, vendors and production logistics. - Partner with creative teams and external production partners to ensure deliverables meet brand and business requirements. - Maintain organized libraries of final photography and video assets.
• Campaign & Program Management - Support the execution of integrated marketing campaigns and programs across digital and traditional channels. - Build project plans, coordinate deliverables and track timelines, approvals and dependencies. - Work across Marketing, Operations, Communications and other business functions to keep initiatives moving forward. - Coordinate with agencies, vendors and production partners as required. - Support campaign reporting, documentation and post-program analysis.
• AI-Enabled Marketing Operations - Use Claude and other approved AI tools as part of the daily marketing workflow to accelerate research, content development, analysis, quality assurance and execution. - Apply strong human judgment when reviewing and refining AI-assisted work. - Identify opportunities to simplify workflows, automate repetitive work and improve team productivity. - Stay current on emerging marketing technologies and practical applications of generative AI.

Requirements

• Minimum Requirements: - Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience. - Approximately 2–5 years of experience in marketing, digital marketing, communications, content production or a related role.

Preferred

• Preferred Attributes: - Experience with digital asset management platforms. - Experience with WordPress or similar content management systems. - Familiarity with basic digital analytics and campaign performance reporting. - Experience supporting photography or video production. - Exposure to CRM, email marketing, social media or marketing automation platforms. - Experience working in a fast-paced, highly collaborative marketing organization.